Analysis of competitor keywords to improve website ranking

Source: Internet
Author: User

1. Website domain name history

There is a saying that the longer the website domain name takes in the weight ranking algorithm, there will be a certain advantage. This is why a domain name has received much attention in the last year's Bo Baiyou competition. So here I will start with this. By querying the domain name and site creation time of the site and the site time I optimized are both 09 years. Therefore, the website creation history is excluded.

2. Website content update

Search engines include articles that emphasize the value of web pages, www.111cn.net, while original content is very targeted. The originality of the content does not mean that there is no online content. We complain, but make valuable content around the title and website. Therefore, through analysis, his website content is updated without my intention. I will repost other articles, but it is not pseudo-original. One of the most important points is that an article on the site will be reposted by a large number of websites every day. From the reposted articles, few will be reposted for anti-chain purposes. It seems that this is inconsistent with our general thinking. I believe that many webmasters and friends submit their websites with links for reprinting after their websites are indexed. If they do not have any links, this may not be very effective. The Post reposted on this site is basically difficult to collect. Basically, the Post reposted on this site is indexed first and then indexed the next day. So the role of originality is diluted in this way. This also ruled out

Third: website header files

I often visit webmasters such as a5. I have always seen many predecessors emphasize that header files should not be stacked with keywords. I have been deeply affected. However, I have never been given a clear standard for keywords. The competitor's website from title to description all reflects the importance of repeated keywords in keywords! This seems to be different from what we usually think. Of course, the keywords here are all written on the title. And repeat on keywords. However, he found that his position in Google's ranking was poor. Although he did not get Baidu's gains from the analysis of his files, Google's ranking told me that he could not do this. Therefore, this is not worth learning.

4. Website link construction

What we can see from this website is not ideal. Basically, there is only one homepage anchor link, and the internal chain is not optimized and basically not built. This is ruled out. In addition, the overall website indexing volume is not very large. It is similar to the optimized station, and it will not have much advantage over the optimized station.

Fifth: links to websites

Through analysis, we found that the number and quality of the site's friend chain were significantly higher than that of my optimized site. The number is 8 more than that of the credit optimization site, and the quality is more different. We usually exchange links from the link platform, which is convenient and efficient. However, I don't know if you have discovered one drawback: some friends on your site also have, and one day, you may suddenly find out how you have become familiar with the friends of many websites on your friends chain? If the circle is too small, it will be suspected of standing or cross-chain.

The site's friends chain is different. Some friends chain cannot be found on the mainstream link platform, and some are basically professional websites in the industry, although their pr is not high, however, if you read it, you will also feel professional. The ultimate goal of a search engine is always to meet user needs and to make profits. The analysis of the site's friends chain also found a problem, that is, the site's target keyword selection is very rich. It is not as limited as a keyword as my optimized site. As for this result, I found that the ranking of other keywords made by the site is very effective.

Sixth, anti-Link construction of websites


I found that there are more anti-chain and credit-optimized sites on Baidu through Webmasters Tools, but I am ashamed of the feedback from Yahoo. The quantity comparison should be detailed. When querying Baidu anti-chain, we found that many links in the station are called anti-chain from the title of a station, and some are returned from the website, these are obviously too many and have little effect. Looking at yahoo anti-chain, we found that the anti-chain of the station is widely used, and many of them are industry anti-chain. The station I optimized is very low-key! Both breadth and depth are insufficient.

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