App in the promotion of the channel for the King (a)

App promotion industry has a sentence called "Channel for the King", mastered the channel is to master the pre-promotion of the first work of the app. The way to promote channels is complicated, how to choose the right channel for themselves.

What are the app promotion channels? One, the online channel promotion Two, the channel promotion Three, the new media promotion Four, the offline promotion

First, the online channel promotion

1. Basic on-line:

Promotion of the first step is on-line, only on-line users can be recognized, be promoted. This includes the major download market, Application market, big platform, community, client, WAP station, Web site, download market Android version of the coverage.

Compared to Android's multi-faceted approach, iOS is a bit of a single. iOS released channels include:AppStore,91 assistant , pp Assistant, netease Application Center, Sync push, fast with Apple Assistant , itools, limited time free encyclopedia .

2. Carrier Channel

The so-called carrier channel refers to China Mobile, unicom, telecom operators, their main point is a large user base, if your product is good enough, may also be able to obtain the support of operators.

3. Third Party Store

The first is the third-party store, the Channel Commissioner to prepare a large number of materials, testing and other applications to docking with the market. Each application market rules are different, how to communicate with the application market leader, the accumulation of experience and skills is essential. If you have sufficient funds, you can put in some advertising positions and recommendations.

4. Mobile phone manufacturer Store

such as Lenovo store, HTC Market, Oppo NearMe, Meizu Market, Moto Smart pieces Garden . The channel department needs more operations specialists to get in touch with handset-maker stores.

5, integration Wall promotion

The integration wall is a page that displays a variety of points within an application (download and install recommended high-quality apps, registration, fill-in, etc.) for the user to complete the task to earn points. The user completes the task within the application embedded in the integration wall, and the developer of the application gets the corresponding revenue.

The speed of the integral wall is fast and the effect is obvious. Most are in the form of CPA, the price of 1-3 yuan range. But with active users and other comprehensive cost considerations, the cost is high, the user retention rate is low.

6, brush list promotion:

This promotion is a non-formal means, but in the domestic very popular, after all, most of the Apple mobile phone users will be practical app Store to download the app. If your app is directly in the first few places, of course, you can quickly get the user's attention, while obtaining a higher real download volume.

However, the price of the brush list is relatively high, the domestic list of top25 name price of about 10,000 yuan per day, top5 the price of more than 20,000 per day. Because this promotion cost is relatively high, so generally will cooperate with the news speculation together, so easy to quickly famous.

7, social platform promotion:

The current mainstream smartphone social platform, the potential users clear, can quickly promote the product. This kind of promotion basically uses the cooperation to divide the way, the cooperation method is diverse. Industry companies have micro-cloud, nine cities, Tencent, Sina and so on. such as June 2010 non-sincerity not disturb the dating software, in the micro-cloud social platform self-spread from the promotion, the first month online users reached 320,000.

8, advertising platform:

Fast throughput, the effect is obvious. High cost, taking the current mainstream platform as an example, CPC price in 0.3-0.8 yuan, CPA between 1.5 yuan-3 yuan. Not conducive to start-up financing before the team to promote the use. Industry companies have AdMob, multi-alliance, micro-cloud, there are meters, billion move and so on.

9. Volume Change

There are two main ways of changing the volume:

1, in the application of mutual recommendation. This way can make full use of traffic, increase exposure and download volume, the magnitude is not small, but the exposure is good, there are built-in recommended bits of the application can change each other, but this needs a certain amount of users as the basis.

2, buy volume change. If you can not give a certain amount of application or the amount of small, you may find the network to run the volume, in exchange for the application store high-quality resources or converted into money to promote. This way is also a more practical way, including the application Bao, millet and other stores can be changed, through some agents, but also with 360 and so on, may be more than directly in the 360 to do CPT has a better effect, shop: CP generally in 2:1 way to change volume.