Apple CEO jobs employing nine rules

Rule one: a first-class talent

Jobs said he spent the rest of his life fully aware of the value of talent. In a recent speech, he said: "I used to think that a good person can top two mediocre employees, and now I think I can top 50." "Because Apple needs creative talent, Jobs said he spent about One-fourth of his time recruiting talent. Senior managers are often more effective in introducing the company's vision to talent. For the newly established dynamic company, its founder is usually very careful in selecting staff, the boss in person to recruit the scene, can enable the job seekers to understand and adapt to the company's cultural atmosphere and environment at the fastest speed.

Rule two: Everything is under control .

In the philosophy of Steve Jobs, Apple has always been, and must be, a company that can "take control". From hardware to software, from design to functionality, from operating system to application software, Apple's products are all built by themselves, we can change at any time, innovation occurs every day, we focus on every technology in the product, only in this way, each innovation can smoothly into the product. Apple's innovation lies in our ability to master every single part.

　 Rule three: no plan B .

For Steve Jobs: only a plan, when entering a new field, only devoted to creating a product or service, there is no alternative, no retreat. In order to put the best ideas, technology, design to pour into a product. such as ipod, iphone.

　　 rule four: The quest for cruelty to perfection

There have been reports that all the work on new products has been completed and is being released. Jobs demanded that everything be torn down simply because of an obscure detail, such as the fact that two screws were exposed to the surface. It was this brutal standard that made Apple a stunning product.

　　 Rule five: Software is always the core technology

Jobs realised that "software will be the core technology for future consumer electronics." Stick with the OS and the silent backend software, like itunes.

Such an apple would not be as likely to delay the rollout of hardware products as Dell, Hewlett-Packard or Sony, pending the release of Microsoft's latest operating system. Such apples don't have to look at Microsoft anxious. You can also make a special version of the iphone and ipod by modifying the system at will. That is why Sony, the consumer electronics giant, lost its market to Apple in the Walkman.

　　 Rule VI: Careful cooperation with third parties

In Mr Jobs's eyes, working with mediocre companies is less likely to work, which will only reduce the quality of Apple's products. It is also intolerable to be restricted by others.

　　 Rule VII: Secrecy

Jobs sees Apple's new product development program as the top secret of the planet, with a level of secrecy comparable to that of the FBI. When Mr. Jobs announced a full shift to Intel's CPU at the June 2005 Apple Global Developers Conference, it was revealed that Apple had rewritten the operating system's MACOSX code by the X86 architecture 5 years ago, without any prior wind. Another example: As the iphone's first seller, Cingular's top-of-the-mill was the real prototype of the iphone just two weeks before it was released, and Apple even made several fake iphone prototypes.

　　 Law VIII: products must bring substantial profits

Jobs thinks: Cool new products do not bring a handsome profit, it is not innovation, but art. It is clear that jobs returned to Apple in 1997, and the first thing was to cut off Newton's Newton PDA, which had been running for seven years. Although this product is extremely innovative, others are amazed. The imac, IPod and iphone, which Steve Jobs had built after returning to Apple, were cool and lucrative products.

　　 Rule nine: Technology products must be amazing and guide consumption

In the eyes of Steve Jobs: to meet the needs of customers is mediocre company, to guide customer demand is the way to master. Leading several steps did not become martyrs, but also for people crazy love and big pocket. Steve Jobs led the Apple to do it, after the candy designer imac appeared, people realize that the computer shell can be color, transparent. The ipod's design + itunes Music Store purchased online creates a full music experience. The release of the iphone allows you to discover that your phone is free of keyboards and touch pens, and that the best tools are those that are inherently, never lost, and operate freely.

There are also reports that jobs never asked research firms to conduct market research when he pushed new products. Jobs thought it would only look at the surface and make the development of new products misguided.

Of course, all the rules are for two words of service-"innovation".