Apple officials turn on the iphone, OK? Is it worth buying?

Compared with the various forces on Apple's side, Foxconn is clear about the recovery of the old iphone, admitting that the recycled iphone will be refurbished and will not be refurbished to prevent the second-hand products from being shoddy by unscrupulous businesses, but it seems that users are not buying it, They are more looking forward to the appearance of new crown products. (The word "new" is common in second-hand forums, meaning close to new)
Only after less than two weeks, on April 13, Foxconn officially exposed the sale price of the refurbished iphone, refurbished the iphone up to 2099 yuan, the corresponding model is the flagship iphone 5S, and the iphone 4 is the cheapest, only 499 yuan. It has to be said that the Fuji Kangjin won, the price that is enough for all second-hand traders to prove its sincerity.
Take the official pirated iphone 5s for example, 2100 yuan price let it become a strong spoiler in the market, plus the "official turn" this brand, the quality of natural than those shoddy refurbished machine a lot stronger, even in a certain aspect than the original two mobile phone still stronger. Whether you can accept, anyway, the official turned on the iphone, in the end it can be in the domestic fire it? Let me give you analysis and analysis.

It's not worth looking at a person's liking

Whether it is official or second-hand, their common is the appearance of wear and other people used, we can collectively called it is an old mobile phone. In fact, compared to the traditional second-hand mobile phone, the official turn product is more acceptable, because the second-hand phone may have some dark disease, or change or renovation, each is the consumer can not tolerate.
While the official turn mobile phone has been clearly known to be refurbished, but after all, by the Foxconn in person, renovation quality can be guaranteed, and it will not appear hidden dark disease. Advantage or disadvantage. Of course all of this is built on the basis that you are a party that does not care about those little known flaws, to pursue experience and high cost performance.
But if you're not, then these seem like a joke, and the perfectionist rejects the flaw, not just the appearance of the bump, even if they are not first-hand users are absolutely intolerable. So if you are a perfectionist, then the official turn machine is not for you, 2000 dollars can choose a large number of new cost-effective andoroid mobile phones, they are your dishes.
If there is a market, there will be cattle.
On April 13, when Foxconn officially announced the sale price of the iphone, the author's microblog was inundated with screens, and everyone was forwarding the good news. On the same day, Foxconn in its electric business network and Taobao-love-Feng sent the official flip iphone products (but not the goods), the corresponding site instantly full, server card to near collapse ...
The situation was unexpected, but we didn't expect to come so soon. For this reason I also deliberately consulted a few friends, statistics for the official turn on the iphone purchase trend, but the results are not as optimistic as I imagined, buy and do not buy a mixed number! Since this is the case, then why is the website, the shop has been squeezed out? It is obvious that the ox and the second-hand trader are in trouble.
In China, cattle everywhere, as long as the profitable will have the yellow cattle appear, from a variety of tickets, tickets, hospital registration, and then to millet, apple all kinds of inverted goods, cattle dabbling in a wide range of areas, and there is no effective means to prevent cattle, so encountered this situation can only consider themselves unlucky

The contradiction point of the official turn the iphone

Although the pricing is very satisfying, but the official turn on the iphone still have a lot of contradictions. The source of Foxconn's recycled handsets relies on Apple's official old-exchange program, but users of old handsets do not buy Apple's accounts, as they are far less expensive to recycle than second-hand ones, and consumers have to consider the benefits.
Now, the situation is that the Apple can not recycle the old mobile phone, Foxconn is also inorganic to turn, empty users need but no products, this is a very contradictory thing. Some people will say that, since the contradictions in the recycling price, the direct increase in the recovery price problem is solved, but the truth is it?
From the current price of Apple, Foxconn, this time they go to the low-cost recycling of old mobile phones + low-cost Sales of the official turn mobile phone, in the case of guaranteeing a certain profit, the Apple does not suffer obviously. But if the price of recovery is raised, the price of the official iphone will also rise in order to ensure profit, which is not worth the consumer. But if the recovery price is not raised, no one will go to Apple to replace the old, which is the biggest contradiction of the official turn on the iphone.
Personally, this matter is not impossible to solve. The combination of consumer demand for the appearance of repair, in fact, Foxconn can make it, add an official shell service, a fee of 300 yuan-500 yuan, can be mandatory in the new shell engraved on the symbolic text, for the IS and the new machine is different. Of course, if users like it, you can also provide personalized custom shell services. This increase in profit margins, but also to meet the needs of consumers, is the both worlds.

What's the Apple's abacus?

Although the renovation of the iphone is not Apple sales, but the Foxconn channel, but after all, is the apple recycling, the iphone on behalf of the factory refurbished sales, how to say is Apple's license to market strategy. Why is it that the apple that has always been on the high horse can play this parity game? From the difference between the recycling price and the price of the refurbished machine, Apple is basically making no profit from it. Low-priced refurbished machines, if a large influx of market, the new iphone sales will certainly have some impact. Since you don't make money, what's the apple chart?

The iphone's sales growth has come to an end last year after the iphone's big screen model launched and grabbed most of the high-end smartphone market share. With the overall slowdown in the smartphone market, coupled with high end-zone saturation, Apple must look for new growth points. In addition to the notoriously Apple Watch, Apple's other potentially lucrative business is the app Store. Last year the App store brought 4.5 billion dollars to Apple, which will grow by half this year and close to billions by next year. The App Store has become one of Apple's most lucrative business units.

To further expand the benefits of the App Store, Apple needs to expand its iphone sales. IPHONE5C's failure has allowed Apple to abandon its plan to expand its market share by offering cheap models, so how can more consumers use the expensive iphone? The answer is the refurbished machine. A third-party-contracted refurbished machine can do a low price, dramatically reducing the entry threshold for iOS platforms, and makes it easy for customers who love iOS to buy a nice iphone with little money. These users will naturally bring greater benefits to the App store when they start to enter the iOS ecosystem. Cheap selling hardware, software to make money, is not very much like the style of emerging internet companies? For the world's most profitable companies, this shift in the strategy to keep pace with market changes is indeed commendable.

Android Phone Strikes Back

Apple is a thorn in the eyes of every vendor except Apple itself, but no one ever thought that he would be threatened by a tattered refurbished machine, saying that all kinds of diaoda iphones were in the press conference. It is now foreseeable that once the official turn of the iphone in China, the formal root sprout, That for the domestic manufacturers of the impact will be huge, and may even be the extinction!
In fact, the reason manufacturers are not afraid of Apple, simply because their products and the iphone is not a price range, so how to say there will be no intersection. But now the official turn on the iphone 5s directly into the 2000 Yuan file, still people do not put it in the eye?
So for the current market share ahead of the Android phone, the sense of crisis must have, and to respond as soon as possible. In fact, Apple's greatest attraction for those who want to buy a government-turned iphone is the excellent experience of the iOS system. It may not be realistic for Android to overtake it in a short time, but it is necessary to shorten the gap as quickly as possible, so the most important thing to beat Apple is to optimize the system experience, which is the right direction for the Android phone.

The official flip iphone is so cheap, the most affected by the impact of the most natural is the Android phone. Many consumers hate Android, who have been waiting for cheap iOS devices. If the cheap refurbished iphone is heavily marketed, Android, which is already facing a slowdown in growth, will be under greater pressure. The price range of 1000 to 2000 yuan is the main source of profit for the current Android ecosystem, and the cake has to be taken away by iOS, which is even more difficult for the Android maker. Not only have the Chinese manufacturers been hit, but the local brands and global brands such as Samsung have been hit a little by the time Apple launches similar schemes in the wider low-income countries. In response to Apple's attack, Android phones can only continue to price wars and configuration contests, at the expense of further shrinking profit margins. In any case, the days of Android will be even sadder.

Summarize

Cheap official turn on the iphone's launch is a good thing for consumers. Not only will the iphone users benefit, but Android users will also be competing to buy more cost-effective handsets. Official channels will also allow the second-hand mobile phone market to become standardized, accelerate the benign development of the market. To sum up, we want to give Apple a thumbs up this time, hope that Apple will have more similar action to meet the needs of consumers.