Baidu ranking rules and algorithms (Baidu Internal information)

Today, a self-proclaimed Baidu insiders crazy to me on a section of Baidu internal curriculum, that is about Baidu ranking rules and algorithms, just listen to the time seems crazy, the more to the back, the more feel enlightened, to share out to everyone.

To Baidu to your site rankings, there are only three reasons, the first you give Baidu money, the second you are Baidu's company or products, the third you provide valuable content, improve the user experience of Baidu search. Remove these three reasons, you do not want Baidu to give you rankings, then we revolve around these three reasons, to expand our analysis.

Baidu Bidding

Baidu bidding is mainly based on keyword bids to get ranked, for Baidu bid I know not a lot, roughly I know, when you bid 1 yuan a click, ranked in the third place, then people want to surpass you, others will have to bid 1 yuan above, the principle is this look.

Usually, Baidu pays for the ad rank control in 第2-3 is the best state, ranking in the first place, basically a competitor in clicking on your website. So control at 2-3 is the best position.

Baidu bid The biggest advantage, is the ranking time block, immediately put ads, immediately there are rankings, so a lot of enterprises choose Baidu bid to promote, and Baidu bidding principle is very simple, Baidu company to make money to survive, so the introduction of this Baidu pay promotion model, through their backstage direct operation to you rankings, You have a ranking can make money, but you have to give them money, can not always rely on Baidu bid to support, so in addition to Baidu bidding, we can do so.

Baidu Products

Baidu's products are very many, can participate in the rankings are also very many, such as Baidu Library, Baidu know, Baidu Encyclopedia, Baidu Experience, Baidu, and so on, these Baidu products are just a platform, Baidu officials will never edit the contents of the content, these platforms inside the content are made by a third party enterprise or individual editing, Since we want to edit, then the opportunity for promotion comes. Let's start by talking about their ranking algorithms and rules.

Baidu's products are developed by Baidu itself, in the rankings have a great advantage, where is the advantage, is through the Aladdin Channel ranking, plainly is the back door.

In front of the pay-for-auction promotion is through the background directly to the ranking, and Baidu's products platform and pay promotion is not the same, they do not belong to the promotion, but direct priority to show their site rankings. The form of presentation is also the same as the natural ranking of ordinary sites.

But this Aladdin channel rankings also have rules, the first they do not include the rules, the basic audit through the content directly included, so the collection will see if your content will be audited. But their rankings are regular and are based on demand, such as:

I have written an article, "Gu powder search: A god general optimization of the site," The first time is posted on their own blog, and then released in A5, Eric, Sina and other large and small hundreds of platforms reproduced my article, but the final ranking is in Baidu experience.

Can participate in the ranking reason, is because too many people have this demand, because the valley powder search is a new station, in just a few months from the weight of 0 to the weight of 6, is certainly a miracle, so many seoer to learn their optimization experience, so the demand is very big, can be sure, even if I do not publish in Baidu experience inside , there must be other sites to rank this page, the same is my article.

followed by the Aladdin channel Baidu, on the weight of Sina, Sohu and other large sites than Baidu experience is poor, but Baidu in order to let their products survive, access to traffic, only through the backdoor technology, directly with Baidu Experience page to do rankings. The reason to give Baidu experience rankings also do not give the original blog I, the reason is that my blog is not enough credibility, that is known as the weight is not enough.

Baidu Free Ranking

Baidu Free ranking is everyone's most concerned about the matter, because we are not the relatives of Baidu, is not local tyrants players, so in the other two, we have no advantage, only choose Baidu Free ranking, Baidu free ranking rules and algorithms are the most, the most troublesome one thing, the overall or around the credibility of (weight) unfold. This credibility is judged from a combination of factors, not a single advantage.

Ingest rules

To have a ranking of the premise is included, to be included under the premise is that there is content, so a lot of web content is too single is difficult to be included, but there is also a site obviously has content is not included, I was so understanding included.

Crawl: Baidu included a site or page premise is the site was grabbed by Baidu, that is, Baidu's machine to your site, to your site is the premise of a portal, Baidu's entrance has three, the first self-submission, the second SEO outside the chain, the third browser. Browser Everyone may not be very clear, when your site has just been established, no one knows your build station is good, nature Baidu will not know, the only thing you know is yourself, if you use Baidu browser to open your website, this also means that Baidu Browser has been aware of the existence of this site, The data is also handed over to Baidu search engine, so as to achieve the effect of crawling. Light crawl or not enough, not necessarily all the content will be included in Baidu, so they included is to judge the content standard.

Recognition: Grabbed a page, there must be content, if there is no content is difficult to include, what is no content page, such as login registration page, this kind of page belongs to have content meaningless page. Directly will be included in the blank page, like this kind of page, our site is still very many, such as: About us, contact us and other pages.

So the page must have content, and is identifiable content, what is known as the content, is the text content, Baidu search engine is the machine in the identification, when encountering video, pictures, flash, they do not know the video, the content of the picture is what, so it can not be recognized, so the early best or text-based.

Release: Finally consider the release, if released, this time you can search your URL through Baidu, release your page also needs to be conditional.

First will judge your page outside the recommendation of a lot of, this also means that this page is high-quality page will be recommended by the station, easy to be included, followed by the site is recommended, which also means that this page is high-quality pages will be recommended by the site. Frankly speaking, to release the content, is absolutely high-quality content, unless the following situation occurs.

The most easily included content is definitely the most content of the Internet news source, it is easy to copy a lot of content is the most easily included. This time too many people are not easy to understand, plagiarism more easier to be included?

News content is time-sensitive, when a news release, immediately there are a lot of media to reprint your content, and Baidu machine recognition, a lot of news sources have the same content, also be included in the News topic page, so this aspect of the content included is very simple, will not wait a day or a few days after the inclusion, If a few days before the inclusion of this news content is outdated, nature has affected the experience of Baidu.

Ranking rules

Participation in the rankings of the rules are not as complex as the imagination, heard the eldest brother after analysis, since the thought there is a certain value, in fact, just a few aspects to solve the ranking problem.

Scoring rules: Score rules are based on a site's overall credibility, such as the site's original degree, the site's stay time, the site's bounce rate, the opening speed of the site, the site image processing, site code optimization and other comprehensive judgment, the overall is called scoring rules.

Click Rules: When your website credibility to a basic standard, your site will appear some very long tail of keywords, may be the keyword ranking is not in the home page, this time is based on the rules to calculate the number of hits. As shown, when a keyword presentation volume and click-through rate reaches a percentage, your ranking will be the first level. And this proportion is based on the user's click to calculate, not Baidu definition, such as search "FQ" this keyword, ranked second page than the first click-through rate is higher, the natural ranking of the second page will give him the first place.

Link rules: When you an article by the station outside the chain to take more recommendations, which means this article value is very large, otherwise it will not be recommended, but also by the station recommended several times, this also means that this article value is very large, so the rules of the link is very simple, but because Baidu Green Luo algorithm has been in the fight against the outside chain So on the link, it is better to be natural links more secure.

　　

Baidu algorithm Rules

This does not believe that Baidu's algorithm has that kind of magic, but Baidu really for this series of algorithms made announcements and K station down right move, have to let me carefully analyze the principle of Baidu algorithm, the following several algorithms only for my personal speculation.

Baidu Green Luo algorithm: I have not believed that the Baidu Green Luo algorithm unexpectedly can calculate out your link whether buys, but the actual Baidu actually did, the main principle still is according to one website to the other website link judgment, whether has the reverse link, the link number to carry on the judgment.

Baidu Pomegranate algorithm: Pomegranate algorithm mainly hit the object for the low-quality page, which Baidu Spider is mainly based on the site HTML code to crawl, and search engine according to the article label (including typesetting), repeat read to judge the quality of the site.

Baidu Spark Program: The plan of the Spark program is to combat plagiarism, the principle of its spark program is very simple, that is, to judge the repetition of reading to determine whether the site is copied, while the Baidu Spider also affirmed its own crawler, is currently going to every site crawl closer.

Summary: The person claiming to be the official Baidu gave me Baidu ranking rules and algorithms, after my judgment, seemingly this three years, I have been based on this condition in the optimization.

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Baidu ranking rules and algorithms (Baidu Internal information)