Banner Design experience: Create a banner that attracts users ' clicks

Article Description: Banner Advertising is also called Banner advertising, in almost all of the Web site can be seen, but also the most commonly used in the form of a Web site advertising. But for the banner design-related articles are not many, in fact, in this banner banner design of the impact of advertising effect is very large, this article will introduce several summarized banner design experience.

Banner advertising is also called Banner advertising, in almost all of the Web site can be seen, but also the most commonly used in the form of a Web site advertising. But for the banner design-related articles are not many, in fact, in this banner banner design of the impact of the advertising effect is very large, this article will introduce several summed up the banner design experience

1,banner ads in the first sense of the Web page: The purpose of the Web site advertising is to attract users attention, and then attract users to click. So a good banner first to do is to be able to attract users to browse. And the time that the user browses the webpage generally also is in more than 10 seconds, therefore the banner must attract the user's eyeball in the first time. In the design of advertising, we must consider the user's browsing habits, that is, only a glance at the situation, whether it can cause users to pay enough attention. So the first feeling for the advertising bar design is the most important point.

2, advertising provisions of this content: for the text content of the advertising bar, must keep the text short, focused. The most important information at high speed users is the design purpose in the first time.

3,banner: If you are a website that sells electronic products, then your banner should be based on electronic products, and you have seen some of the pictures used in the advertisement of some products are all characters, and the real product is only expressed in the form of words, This kind of advertising designer is a failure.

4, put your website and logo in the banner: If your advertising purpose is to promote the main brand, then I logo and website address will be the focus of advertising design, but also even if not the brand-oriented banner, it is necessary to add some logo and web site information, or some publicity slogans.

5,banner design is best put on the "click here" and so on: You can be in a corner of the banner, or the last frame of the dynamic advertising bar to add "click" of the words, this is a common design experience.

6, the size of the banner: this does not need a majority, for banner, half the size of not more than 50K, even some flash ads to minimize download time, because if your size is large, when users visit this page, the page may be full display of content, your banner has not yet loaded completed, And the user might just leave the page at this point, and it looks like your ad is being browsed, but it doesn't really work.

7, the length of the banner: this point is for GIF and flash advertising, the length of the best control within 3 seconds

8, the color of the banner: color is the first visual experience of people, have seen a lot of web ads through the glare of the yellow to attract users eyeball, this I give the opinion is that the color needs to be eye-catching, but and can make users disgusted, because the ultimate goal is to want users to click, so the application of color is exquisite, to make the user before the light, But not objectionable. Here is a trick, is the use of uniform large color block color, the same color as possible to choose some of the general web site rarely used colors, such as dark green, green, dark red, black and so on.

9, try not to use flash to design advertising bar

10, in the blue to emphasize the click: the button text clicked in the banner can be displayed with the underlined blue text, because when the user browses the page, the vision is to scan the whole page, such blue click Text is one of the most attractive methods.