Banner Design requirements: Finishing the banner design 8 tips

Article Description: Banner 8 tips for advertising design.

In the work we often have banner design requirements, and large projects, the demand side from the design cost considerations, will not give designers too much time. So how can we do a good banner in a short time? The following is the banner Design 8 tips, now share with you:

First, the subject is clear

To highlight the product theme, so that users can identify the meaning of advertising at a glance, reduce the excessive number of auxiliary interference elements. Avoid, banner is cut too finely, the content is numerous, do not browse the center of gravity. Many advertisers tend to think that the more information conveyed, the more interested users, in fact, it is not, what all want to say advertising, that is, nothing said.

Second, the focus of text highlighting

Use text to further inform the user, is a discount or a new product listing? If our biggest buy point is "4.1" folded, then there is no doubt that the "4.1" folded words must be large, to be eye-catching, the rest of the need for the corresponding weakening.

Third, conform to the reading habit

Read the view to meet the user from left to right, from top to bottom browsing habits.

Don't do this:

Four, with the shortest time to arouse the desire to click

Users to browse the web's concentration of attention time is usually a few seconds, so do not need too many scene animation, the 1th time to carry out the product display, hit the theme. And with inspiring slogans to guide the user.

V. Color should not be too eye-catching

Some advertisers demand the use of more exaggerated colors to attract visitors to the eye, hoping to enhance banner attention. In fact, "bright" color can attract eyeballs, but often make visitors feel dazzling, unfriendly and even disgusted. Therefore, the excessive dazzling color is not advisable.

Six, the number of products should not be too much

Many advertisers always want to show more products, fewer than 4-5, more than 8-10, the result of the whole banner into a product stack. Banner display size is very limited, put too many products, but was submerged, visual effects greatly compromised. Therefore, the product picture is not the more the better, easy to identify is the key.

Below compare the following a, B two banner, which is easier to identify and attract attention to it?

A take the product local characteristic chart, simultaneously with the propaganda language, concise clear, easy to identify

b Product Quantity too much, no bright spot, the page heap is too full.

Seven, the amount of information to balance

Many people always think that information is more, that all information is important, are required to highlight, the result of the reverse. If the banner is full of attraction, the user will only be noticed, so it is important to balance and coordinate the various information in Banner's limited space.

Eight, leave blank

Banner screen need to leave blank, left blank can make the graphics and text have breathing space.

Summarize

By summing up the above, we need to pay attention to the following points when designing and making banner

1. Highlight the product and its characteristics, the use of attractive promotional language, the appropriate weakening of the company's name and logo;

2. Picture is not the more the better, the focus is the key, the necessary product description can not be less

3. Arrange the content of the picture reasonably, make the primary and secondary contrast clear

4. Color should not be exaggerated, and strive to create a pleasant, comfortable sense of feeling