Battlefield analysis of the 360 and QQ wars

Analysis of the causes of war

First of all, the QQ scan local hard drive behavior is always there, this point Pacific Internet BBS in a few years ago there are reports, 360 of the pages listed are basically true.

But the 360 reason for the recent move to do the privacy viewer is two points:

1, it is to do security optimization software, buckle buckle bodyguard is indeed a part of the QQ optimization, but this time it is for a software. And such accusations, Tencent can not afford.

2, Tencent through the QQ butler to enter the security software industry, 360 Bielwei, offensive, from the privacy aspects of the crackdown on Tencent company.

The reason why Tencent's allies are here

360 before the Golden Hill, travel to do things absolutely not authentic, and Tencent almost, but not Tencent's practice so tyrannical.

360 Security browser That year was a good idea, the main security card and through the 360 security guards bundled promotion, from behind to occupy a very large share of the browser.

When surfing browser is want to and jinshan cooperation, but also a safe. And Jinshan is going to push his own Jinshan net Dart. The result was 360 tough unfair competition to kill (of course, not a mandatory uninstall, is not a threat to uninstall or incompatible, but the truth says, since the installation of 360 security guards, why the installation of travel when to force Jinshan Net Dart). But the cattle encounter is also similar, of course, also involved in Fu Sheng and Zhou Weihong personal grievances.

The more unreasonable Penguin ally is Baidu. In addition to the Baidu toolbar can be unloaded, and 3721, including Google's toolbar, Soso ie Plug-ins are the same.

The big background of the war

Before discussing this war, first of all, to explain the free software.

Chinese people like to crack, do not like to spend, so the Chinese software practitioners of the day is very bitter. Do not know when--I think is the coral QQ and rain forest wind package XP that era or the impact of it, free software finally found the way to profit: server-side advertising push, bundled with other software promotion ... So, Super Rabbit, optimization master, Storm Audio (first watch video, we have to find cracked hero Super Jie Ba), Thunder, Google PowerWord, WPS, thousands of listening, cool dog ... These stand-alone software are either bought by a large company or invested by a VC, and the brain is free.

But most of the free software to let users criticized the place is: 1, bundled installation of other software, 2, boot, 3, automatic upgrade, 4, advertising. Of these, article 3 and 4 are all done through a network-side server.

While the developers of free software also need to earn money to feed their families, this is a really bad user experience.

For example, all software would like to boot up, such as the Storm audio and video A local software, why to connect the server, but also scan local files, record playback content and return. Online upgrade business is also a very annoying, even if I like the Chrome browser.

Several functional modules of the 360 security defender are aimed at these areas:

Process management and boot optimization, you can detect and shut down which processes the software boot up, which processes connect the server, the software Butler is responsible for the software online upgrades, the latest one-click Upgrade or even directly cancel the bundled software.

This is why 360 is hated by software vendors.

The process and details of the war

Zhou is right about the war strategy.

The first is to take the initiative and burn the Flames to each other's turf. The focus of the war is whether Tencent is violating user privacy, rather than sitting on the ground, and QQ software stewards compete for turf. In this way, even if defeated, the result is QQ no privacy problem, will not hurt their vitality.

The second is to master the moral commanding heights of war, with the user experience as the fundamental starting point. Look at this war in the statement, the majority of Tencent said, 360 how overbearing, how to use security scare users, has reached the purpose of unloading their software, emphasizing the benefits of their own software, but 360 have been talking about how Tencent violated user privacy, emphasizing the interests of users. (Not that 360 is the perfect moral, but the PR strategy is brilliant.) ）

In the details of the war, the first 360 steps were perfect.

First do the privacy viewer this very immature product provoked a dispute, in Tencent take, tangled a gang of software 360, suddenly thrown blockbuster-blacklist. Then throw out the big kill device 360 buckle buckle bodyguard (this software although the name is funny, but definitely is a thoughtful product, from the name to content, in the legal unassailable).

Tencent's strategy and PR are much worse. Incompatible Manifesto is a typical triad play, or even the culture of the Triad play. The subtext is, grandson, you don't want to fight, come on, have you without me, beat you to death. But the most powerful thing about Tencent is that QQ is really a very sticky software, which is also the most of QQ application of the fear of the place-although there are many IM real-time chat software, there are many BBS, SNS application, but QQ undisputed dominance, even for those who live in the bottom of the people, QQ is the entire content of the Internet. In general, 360 can be replaced, QQ software itself can also, but the role of QQ, it is difficult to replace the contact above.

In the smoke we can see

This war is very exciting, is also very scary, is the warring parties to the client server control technology. Whether 360 of the computer Tencent can not log in, or QQ space does not show in 360 browsers (even the World window browser), as well as 360 of the compatibility and response to QQ, all of these battles are not upgraded in the case of software. And the magic is not so much technology, but at the beginning of the design of the seeds of war buried. Different way is the point of the invincible. The benefits of the cloud application we have not yet fully realized that the destructive power is the first to shudder.

More frightening than technology is the drive of interest that makes these vendors challenge the moral bottom line. The business of the warring parties was a respectable enterprise yesterday, and Zhou, Baijun, MA or those respectable entrepreneurs and mentors could make a big won't move overnight. The so-called corporate integrity, the so-called social ethics, the so-called business community responsibility are wantonly trampled, Columa, irresponsible.

And the scariest thing is that the law is powerless in this war. Both sides are stressing that each other violates their rights, or violates the rights of the public, but the legal weapons that should have played a role have been delayed. Rich and powerful, technologically strong manufacturers are so, further imagine, consumers and manufacturers have disputes, we can trust who? --law, corporate ethics of large enterprises, or the credibility of State enterprises?

Thus, the personal point of view is: To kill the warring sides of a stick, unloading the software of all the vendors involved in the war. I am not sure who is right or wrong in this war, but personal computers should not become a manufacturer's battlefield.

The Unbearable Lightness of War

So, the final suggestion is that the order of choice for the software is:

It's best to use really good billing software, such as office, such as Norton Antivirus software;

Then the use of foreign free software or billing software cracked version, as far as possible with portable (that is, the domestic green version).

Finally, with free software and domestic charging software.

Don't pursue a version, sometimes it's good enough.

Try to use foreign online services, such as mailboxes, online storage.

As far as possible in the registration, do not connect the phone and bank card information. --including QQ, Apple's App Store, three major telecom companies. Don't trust these companies. Even large companies, big state-owned enterprises.

Source: Joey Kidd Submission