Benchmarking of Google Analysis

The benchmark service is an optional Google Analytics service that displays the statistics of your website and compares it with other vertical industries. In the beta version of this service, you can compare the following data on your website with the benchmark data from various categories (including other participating websites: number of visits, total page views, number of pages accessed each time, bounce rate, average website stay time, and number of new visits. Using the benchmark data, you can grasp the situation of your website in the big environment, and thus discover more opportunities to improve the website's various indicators.

You can select a vertical industry category on the "visitor" page of the report. Then you can see the gap between your website and the comprehensive benchmark data of other websites in the industry. Generally, each category has at least 100 websites.

The following is my personal website and blog benchmark analysis:

The selected industry isComputer and electronic product websites:

Benchmark Analysis of blog (http://shanyou.cnblogs.com)

It seems that the access to the blog is good, and the access volume and overall volume are good. However, the number of pages accessed each time, the bounce rate, and the average stay time are not ideal. This is what I need to work on. How can I make my blog more influential. A relatively low number of new visits indicates that my blog users are relatively stable.

Let's take a look at my personal website (http://www.openbeta.cn) Benchmarking:

The personal website has been launched for only a few months and has not been promoted. It looks good from the benchmark analysis. Currently, the page views have not reached the benchmark value, however, the average website stay time is good. The average stay time on the website is 5 minutes, which is much better than my blog. It is 5 times better than my blog, and the number of new visits is growing, I believe that the content will continue to grow with the increasing content.

Note:

The benchmark analysis method (benchmarking) is to compare the activities of the enterprise with those engaged in the activity, so as to propose action methods to make up for their own shortcomings. Benchmarking is a process of comparing and analyzing all aspects and links of the enterprise's operation with competitors or first-class enterprises inside and outside the industry. It is a means of evaluating its own enterprises and researching other organizations, it is a method to take the persistent performance of an external enterprise as the internal development goal of the enterprise and transplant the best practices of the outside into the business process of the enterprise. Companies that implement benchmarking must constantly evaluate the products, services, and operating performance of their competitors or top-notch enterprises to find their advantages and disadvantages. For more detailed information, see: http://www.kmcenter.org/qiye/user1/235/archives/2006/775.html

Applying benchmarking analysis to website construction is also a good Seo method. If you are interested, you can study it.