Big search has become the Red Sea, shopping search or blue sea

3B War intensified, Sogou also in the Dark War, the domestic search market, the basic has been divided into three major giants, and the competition will only become increasingly fierce, comprehensive large-scale search has become the Red Sea. And in the domestic Internet rapid development trend, the number of domestic netizens is increasing, in the vertical search field is hidden many opportunities. With the arrival of domestic e-commerce environment, shopping search or will become a large search market outside the blue ocean.

What is a shopping search? Shopping Search We can understand that the content index is rearranged based on the relevance of the search results for the large search. The results of the shopping search are all from online shopping websites, when users need to know the information of a product, the shopping search engine will be able to retrieve information on the Internet to show the relevant products, and users can be based on commodity prices, the site's brand influence, such as personal love to display, in order to choose their own satisfaction with the purchase of goods.

In the electronic commerce environment, with the domestic netizen net buys the consciousness to strengthen unceasingly, the Netizen will take the initiative to look for the price higher commodity. At the same time in recent years, Taobao, where customers, Beijing-east and other electric business enterprises have been rapid development, Suning, gome and other traditional enterprises will be part of the market to the Internet, shopping search to provide a wealth of data sources, these points for the development of shopping search provides a good foundation.

Domestic current popular shopping search engine has launched a Amoy, NetEase company Youdao Search, as well as Google's shopping search. At present, domestic netizens use the most shopping search engine is a Amoy, by virtue of Taobao, Cat Mall many user base, in the current domestic shopping search market occupies a certain share, but because it is the product launched by Alibaba, its credibility has been a small challenge. Youdao search because the search engine technology is relatively immature, not timely, comprehensive, accurate feedback to the Internet users of commodity information, which also restricts its development. Google's shopping search, Google has withdrawn from the Chinese market, its shopping search market share is naturally not too big.

Shopping search compared to the big search, has its unique advantages, that is, traffic is more valuable. Many search engines are from the external traffic to buy, and then let the flow into advertising, its profit space for advertising revenue minus the purchase of flow costs, and the use of shopping search netizens target is very clear, is to online shopping, this is very important for advertisers, because customers will be more accurate, Therefore, the flow of shopping search is more valuable, and its development is more "money way."

Although the future of shopping search is good, but any one manufacturer wants to have the right to say in the market, has the following several restrictions its development.

1, relatively speaking, shopping search threshold is not high. Here the threshold is not high, is relative to the well-known large search vendors. Since the future of shopping search is good, no one search engine can not see, but the question of sooner or later, they once realized that the blue sea, will quickly kill, then will be another piece of the Red Sea, and into the shopping search field for them, it is not difficult.

2. The existence of a Amoy net. Online shopping habits of netizens, few people do not know Taobao, visible Taobao in the field of E-commerce brand influence. Although a Amoy search results are unfair, but since Alibaba realized that this wide-area market, will not give up, and now has a certain market share. They will be pushed back to the Amoy, and Taobao is the main flow of Chinese internet users to buy the entrance.

This article is provided by Hunan Forum (http://bbs.qilibali.com/)!