Q: Compared with your opponent, your game development time is very long, but the effect is very good. It took you six years to develop World of Warcraft, and NCsoft used six years to develop tabula rasa, but the results were different.
A: I think we are praising us. But I believe we have the best game developers in the world. The key factor is that they have secrets. They are skilled, no matter ProgramThey are the best in design, artist, and sound effects. Furthermore, we have our own practice that we only recruit game players. We welcome the best programming here, but if he/she does not play games, we will not hire them, they are not suitable for our company. We want them to play their own games and participate in the decision-making process.
The employees of other publishers share a similar relationship, that is, they all sit in a hall, wear a suit and tie, and analyze the report. There will be market personnel, sales personnel, and financial personnel. They sat together to discuss strategies. These people may not play games, just make decisions on what products to develop, and then tell the development team that the next plan is to develop online games.
The biggest difference in blizzard is that we ask the development team what they want to do next. At blizzard, what the Marketing Department and the Ministry of Commerce say is not important. When you give developers the right to make the game they want to play, the guarantee you get is far more than the product concept you have obtained from data analysis and market analysis.
