Boss's perspective

Boss's perspective 1. View Management. 22. Check the investment. 33. Check the department. 34. Visitors. 45. view the business. 5. The boss and the boss are different. The boss focuses on doing specific things and cares about the gains and losses of a city. The city is a market with a focus on sales and market expansion. Big bosses focus on macro strategy formulation and create an atmosphere for the following people to do specific things. Big bosses have a sense of social responsibility and regard enterprises as tools to serve the society. However, the opinions of Small and Medium bosses are different. The bosses mentioned in this article are small and medium bosses. In the eyes of Small and Medium-sized bosses, enterprises are the employees who work in the market and run the water. Employees are just passers-by for the enterprise. The boss is the real master of the enterprise and the final bear of the Enterprise Risk. The goal of the boss is very simple. If you start an enterprise and take risks, you must make a profit and make a profit for a long time. That is, you must "Continue development ." The other "people-oriented" and "customer-centric" are the means for the boss to achieve their goals. This is the opinion of Small and Medium bosses. In an enterprise, the boss is the deployment boss, and his or her vision is different from that of his or her subordinates. If you cannot know exactly how your boss looks at you or the company, how can you help him? As a manager, If you do not learn to look at the enterprise and management from the boss's perspective, it will inevitably deviate from the boss's perspective, but will bring problems to the enterprise's development and improvement. Therefore, understanding the boss's perspective is very important for every migrant worker. 1. View ManagementThe boss believes that management is to increase revenue and reduce costs. In the opinion of the boss, management is very simple, and there are only two things. One thing is to expand the business scope and increase business income; the other is to reduce management costs and control operating costs. In fact, these two things are one thing in the end. The income minus the cost is the profit. In the final analysis, the boss is looking at the profit, and the profit should come from the management. When you recommend talent to your boss, you need to tell him. What experience does this person have in the past? This person will save money for the company or create much value for the company, rather than how good the image is because of his professionalism. Because the boss is competent, not a degree. When you want to persuade your boss to create a new IT system, you have to persuade him. IT systems can help him reduce communication costs, improve company efficiency, and reduce the company's cost. It's not just about fashion, it's not about others, so we should do the same. Tell the boss when you want to persuade the boss to carry out the promotion. How much sales can be expanded in this activity to lay the foundation for the company's future development and how much revenue can be expanded in the future. Any proposal you give your boss must work on these two topics, or increase revenue or reduce costs. Otherwise, the boss will not be interested in it. The two themes of increasing revenue and reducing costs are the basis for communication between you and your boss. When you look at management problems, you also need to learn the boss's approach. Only in this way can you improve the efficiency of the company and enhance the competitiveness of the company. 2. InvestmentThe boss believes that every penny of investment should be profitable. Once the boss remembers the start time, he will be unable to stop the car. The hardships, tears, and sweat during the start-up period can't be solved. The boss has endured countless pains to find opportunities and start the company. Therefore, every boss has a mentality. If a penny is to be spent, the children of the poor will become home early. We need to invest the least in exchange for the greatest benefits. We can do things without spending money. The boss is the poorest person. He puts every cent of his money into the operation of the company. The employee is the richest and he keeps every cent of his money in the bank. The boss has seen too many failures and has an instinctive fear of failure. Therefore, the boss knows more about the value and importance of money than the employee. The boss must consider the benefits when investing money. This is the way the boss invests in projects and employees. The salary the boss pays to the employee is the cost, the benefit the employee creates is the value, and the difference between the two is the profit. If the profit is small, the boss should consider that there is still no value to use this person. 3. view the DepartmentIn the eyes of the boss, there are only two types of departments: Expense department and benefit department. Combined with the above increase in revenue and reduce costs, there are only two departments in the eyes of the boss, one is the department that produces benefits, and the other is the department that generates costs. The so-called benefit department is the sales department of an enterprise. The sales department sells the company's products into money, providing funds for the company's development, and earning profits for the boss. In the eyes of the boss, it is a good minister, therefore, the sales department may have the highest position. The marketing department is responsible for brand building and marketing. Brand building is lacking and there is no accurate measurement standard. The marketing promotion effect can be measured by the sales department's performance, but cannot be directly assessed. Therefore, in the eyes of the boss, the marketing department is a billing department, which only spends a lot of money and cannot return the money. It is difficult to assess the specific benefits. Therefore, when the sales volume is good, the boss thinks that the sales department is competent. When there is a problem with sales, the sales department will always use the excuse that the marketing department is not doing well. At this time, the marketing department is often criticized by the boss and requires the marketing department to pull the terminal well. Therefore, the marketing department is the most difficult department and the most "dead" department. In the eyes of the boss, the finance department is a comprehensive department of cost and benefit. The finance department does not directly create benefits, but can help the boss monitor the sales department. Therefore, the boss loves and hates finance, loves his loyalty to himself, and does not directly create benefits. Employees in different departments should know the boss's psychology and adopt different countermeasures. People in the sales department must be radical. Only passionate people can survive and develop. If you are not such a person, you can leave quickly. People in the marketing department must be professional and use their own expertise to persuade the boss. People in the finance department must be loyal. 4. VisitorsThe boss needs to be loyal to himself. In the eyes of the boss, the employee has only two indicators of loyalty and competence. The boss uses the ability of an employee rather than his education level. Loyal and competent personnel are generally assigned to management positions at the headquarters. Those who are loyal but unable to do so should be appointed to the positions of Finance, audit, marketing, and other adviser. Unloyal but competent people are appointed at the forefront of sales. Those who are not loyal and can't do it will be fired. The boss prefers slaves and talents, but lets him make a choice between slaves and talents. Generally, the boss uses slaves. In the eyes of the boss, loyalty is more important than competence. The boss thinks that it is only a matter of time that slaves can be trained as adults, but it is difficult to transform talents into slaves. 5. View servicesThe role of business personnel is to continuously increase the business. The boss sent you to a region to open up the market. He wants you to help him increase sales. Sales are real gold, silver, and performance. After all, the Chinese market is the most complex market in the world, and it is impossible for the headquarters to formulate policies that fully apply to the local market. Therefore, you should never blindly follow the policies of the headquarters, and be bound by the policies. You must know that the boss will eventually see the sales volume. As long as the sales volume is available, the policies can be adjusted. In the eyes of the boss, policy is his way to balance regional sales, and sales is his ultimate goal. Therefore, your task is very simple. As long as you go to the regional market, you can continuously increase your sales and stabilize your sales. Channel planning, internal management, and promotion activities are all measures you can take. Never be confused by the theory. making sales is the day of the sales staff and the root cause for the boss to use you. In short, the boss is looking at the global, big accounts, and the problem goes directly to the core. Migrant workers are often confused by superficial phenomena or limited by their own positions. They do not know the exact positioning. To work in an enterprise, you must create yourself as required by the boss and become the person the boss needs ". Let's take a look at the boss's vision. This may be the beginning of your improvement.