CAT5e search new tools: Marketing version upgrade-search engine technology

"No one can copy the search myth created by Google and Baidu, but competitors are scrambling to interpret the new myth in an innovative way ." Xu Dongying, president of CCID, said.
Various new tools and new business models for search purposes add remarks for Xu Dongying, such as Sogou, Aiwen, and Cgogo wireless shopping mall, voice Google, which is accompanied by China Telecom's transformation, also provides mobile search services for Google and Baidu, the voice search platform of the custom "China switchboard" is also quietly spreading.



In summary, there are currently five main categories of new applications of search tools. Our reporter tried to make suggestions and tricks through the report method to help enterprises make a choice among the numerous search engine puzzles.

1 "portal" search
Typical representatives: Sohu's "Sogou" and Sina's "Love Question ".
Style features: fashion and entertainment.
Suitable enterprises: digital products/automobiles.
Marketing techniques: the portal is superb and can be stretched to the extreme.
Marketing Star rating:★★★
Reporter's report:
Since the launch of Sogou 2004 in 1.0, after redevelopment of versions 2.0 and 2.5, the current Sogou search engine adopts a structure with Web search as the core and other categories of vertical crawling in terms of development technology, the biggest benefit of this structure ensures that the independent improvement of any module is the function optimization of Sogou's overall big framework.
On the premise of fully analyzing and evaluating the profit model, the Sogou team believes that Internet users under 35 years old, especially younger people under 25 years old, are in the majority, and those with the strongest consumption ability are also in this group of young people, like Shanda, NetEase, and Teng Xun, they all make money for this part of young people. Therefore, Sogou is young and entertaining, and does not give up its business market. Zhang Yu, senior manager of Sogou marketing department, told this reporter: "Sogou integrates the narrow ad concept in bidding products to improve the accuracy and effect of bidding search by targeting the customer's advertisements ." At the same time, in order to standardize the channel proxy of search products, Sogou also improved the background with technical support, realizing the transition from the order core stage dominated by keyword sales to the customer-centric service account stage. With self-control over the purchased account, the customer can adjust the serving policy and speed at any time based on changes in demand.
Wu Sheng, Sina's web search technical director, believes that Sina, in addition to dynamic crawling and static questions and answers from knowledgeable people, is more important, sina will combine local searches closely related to the lives of local people to reflect their product features. By the end of this year, through the cooperation of celebrity blogs, knowledgeable people, and other hot topics, sina plans to expand its local search scale from the current 40 cities to 100 cities.
In addition, in the knowledge-person interaction function of Sina love question, those who are considered to be the most accurate can also be rewarded with ucoin. However, ucoin can be used not only for online purchase and payment of some Sina products, but also for actual exchange of the same RMB through a third-party transaction platform of virtual currency, this action greatly mobilizes the interest and enthusiasm of customers who use questions and knowledge.