Charles Zhang: Exploring the state of non-anxiety

"Hall of Fame" and "Boston" frequent "show", "quiet" nearly two years of Zhang Chaoyang recently suddenly high-profile up. The anxious Charles seemed to want no more attention by the costumes and words, and tried to lift the appetite of the mind by the spiritual show of the thinker.

He said he absolutely did not want to be a standard good man for anxiety.

Transformation: For show? Mature?

After Sohu became the Internet Content Service sponsor of the 29th Olympic Games, Charles Zhang suddenly disappeared from people's sight for nearly two years. The anniversary of the countdown to the Olympic Games, he suddenly jumped out of the television, to Sohu 3.0 technology transformation to win the eye. In his call, the more performance of the blog moving events, once made opponents crazy.

For his new round show, his expression intoxicated, confident attack people: "I am still very experienced in marketing, more able to seize the social exciting point." ”

"I led this summer offensive, because this side involves technology, I grabbed the product technology, recently in the grasp of marketing, so the whole from technology to products, brand publicity, summer offensive I was still quite satisfied, including my own jump out to publicize, this is coherent, seamless, I feel very good. ”

The so-called "silence" of the past two years is the day he thinks about implementing technology strategies.

Sohu to the technology-driven strategy, began in 2004 to reflect. For Charles Zhang, such a big change in the structure of the company is not a time to stay. This is the time to constantly establish the importance of technology and products in the team and gradually identify and sift out particularly intelligent and competent people to important leadership positions. This is a slow process.

"has been changing, and now has become more satisfied." ”

These two years, he did not dedicate to the media enough topic, quiet as the great desert of the Sahara, the reason is to be behind closed doors. Now the new car is "on the market" and the desert is suddenly enthusiastic. Just after the noise, still found that the marketing of Sohu and bold to show the men a little more moderate. In marketing, he transformed from the outward appearance to the heart, began to impress the people with the physics doctor's eye, the setback and the fame and Fortune's experience, the psychology and the Chinese Revolution history research. His anxiety, even caught a group of people who would never go on the internet.

The transition, he says, is a mature one: "I have a characteristic that is true, and now it is different, and people are developing and changing." "This is also related to the growth of Sohu:" If Sohu is not to today this transition relatively smooth situation, I also can not go to explore the so-called no anxiety state, painstaking thinking, not be disturbed. ”

Zhang's growth process is very representative of the process of China's transition, and the great changes under the economic transformation let him experience strong anxiety. Even in the relatively quiet period of time, anxiety still exists. However, the ease with which Charles is now able to jump out of anxiety "has reached a high level".

"Now, the overcoming of anxiety is not generally overcome, has reached a high level, I think more people on Earth now more than I worry, but we do not say, do not know that they are anxious, I said anxiety is not to say how much pain in your life, is a day a minute of insecurity. ”

Perhaps, Sohu's technology transformation also let insecurity gradually away from him. He said that he lived more original, more profound, particularly sober, more and more comfortable. In the brief process of his thought show, Sohu's "voice-color version" blog's increment broke out. It may not be the time to release the figures, but from the way he looks at his colleagues in charge of media campaigns, he is eager to let people know about Sohu's success. Perhaps for the future of the explosive news, he only told reporters: "Very obvious!" ”

No 2008 of anxiety?

August 8, 2007, for Charles Zhang is a node, is the node of Sohu. As he said, the Olympic strategy is one of Sohu's long-term important strategy, the countdown to the first anniversary should account for 50%, as more and more close to the Olympic Games held, the proportion of more and more. Until then, the company's Olympic operations team will work well.

In the past two years, Charles Zhang devoted himself to the technology strategy, many of the resources and rights as a sponsor did not play full, and in the next year Sprint stage, Sohu has started exerting force! Countdown to the first anniversary, Sohu will be the prelude to the event opened, with the CCTV international cooperation, exclusive exploration venues, stationed in the Olympic Village, superstar official Blog ...

This is an important interest in launching activities in the name of the Olympics, something that other non-Olympic sponsors cannot do. Now, Zhang is holding a few good cards in the hands of the market, but still unwilling to turn to the press. He only revealed the immediate launch of Mount Everest, the torch relay, which was forged in conjunction with other Olympic sponsors.

No wonder he ignored the threat of the Web Site Alliance, and again with "0+0=0" to explain his attitude: "The site's cooperation is an empty shell, the momentum has been built to leave no substance, and our cooperation with the print media can be in-depth." ”

A large part of his confident Sohu 3.0 technology is reflected in the blog. "The video is going to be very fluid, everyone participates in the Olympics in their own video, and there is a video campaign like the official Sohu group." Video and interactive, text, these are interspersed together to become a wide information provided by the channel. ”

The Olympic Games is the opportunity, in the entire Sohu 3.0 long-term Development Foundation, the most important is to the brand promotion, he soberly regards this: "Must have the very good technology to have the flow reflection." ”

For the coming year, Charles Zhang's ambitions are no longer hidden.

He felt that this year is a year of the portal scuffle, Sohu 3.0 according to this situation development, will soon as China's largest information portal. "This year from all angles of the indicators are already the biggest, of course, there are search and chat market, you can save to eat later." ”

Spying on Charles.

His view of life: "The standard of good men, I am absolutely do not want to do such a person!" "Middle-aged entrepreneurs rush, hair loss, obesity, anxiety ... I definitely don't want to be such a person!

He looked at the wealth: "not interested in making money, it is spending money." ”

Originally I can take time to walk, think, if I consider real estate, my interest in the appreciation of money is not the first place. Yes, it's money. (smile)

He liked the salutation: "Charles Zhang?" Yes, I think I'm a thinker. ”

I have seen the world from a physical point of view, and have seen the United States, China, and then famous and rich. I have a very powerful philosophical perspective. Let's just say, I think I'm a thinker.

Now reading: "The History of Chinese revolution is an excellent MBA textbook." ”

Snow's "Red Star shines in China" is helpful to the operation of Sohu. Seek truth from facts, be aware of reality and think independently! The Reds are united because he gives people ideals.

Newspaper reporter Wang Xiaojan