Cheng Tianyu: Alexa is valued in China from the investors

On the one hand, in order to prevent "cheating", improve their authority, third-party traffic statistics site Alexa frequent change ranking algorithm, resulting in some Chinese web sites have fallen sharply or even cleared 0; On the other hand, the Alexa rankings of the impartiality and influence of the questioning sound, but also heard. So, Alexa ranked gold in the end how many?

Magnanimous Consulting general manager Cheng Tianyu that Alexa in China is highly valued, to a large extent can be rooted in the value of investors. They often use Alexa as a criterion to judge a website's traffic ranking and whether it is worthwhile to invest. Therefore, for the Zhengchong venture, China's Web site relies on technical means to upgrade the ranking phenomenon also more and more.

"In order to deal with" cheating, Alexa is also constantly adjusting the algorithm and the Chinese web site monitoring. We can use the Alexa index as a reference, but not completely dependent on it. As a Third-party flow statistics agency, the results of its traffic rankings for large and small sites more accurate, because these two types of sites are relatively not very care about rankings, so cheating is relatively small; on the contrary, medium-sized websites cheat more. ”

In addition, the site is more likely to choose to use cheating to elevate Alexa rankings when planning to finance or prepare for sale, he said.

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