Content marketing is better than link building for seven reasons

Content marketing and link building play an important role in the field of search engine marketing, and all have the desirable place. However, the content marketing relative link construction has its unique advantage. Here are seven reasons.

　　One: It's easier to measure valuable content relative to a link

I often ask my customer what is the price of the link? That is, ask them how much is a link to another website. Of course, this is hard to quantify. Even if the site's ranking or the increase in traffic to make reference points. How to calculate how this link to the site how much effect, if not consider the site other factors, such as the content of the site, this link is valuable?

　　Two: Content construction relative link construction more natural

You write valuable content on your site that naturally attracts links to you, which is the result of having very good content. People choose Blogs, share content, because it's fun and helpful!

Analyze your competitors and compare your link building with them, there is a common trend exists, that is, these sites do not link your site, so you can see that the construction of links is not so natural.

　　Third: The website good copywriting is cheaper than the external link builder

It's hard to hire a good link builder to do external links. However, it's not so hard to hire a good copy. There are a lot of people with strong copywriting skills, you just need to determine the content of the site's creativity.

　　Four: Content marketing relative link construction is more scalable

Building a strong SEO team is not an easy task. You need to do the following:

1, must have the experienced person, and hoped that they are very good.

2, for people with limited experience, you have to accept him for at least 12 months, let them slowly grow, and hope they can bring you more value.

3, if you choose the wrong person, in this case, you need to realize that you have to change quickly!

Therefore, expanding the content team becomes a much easier task because contributors are relatively inexpensive and they are easier to find. So you have to recruit the right content to build the team easier.

　　Five: Website content more able to defend the search engine algorithm update

Search engines like Web sites that have brand value. So, what do you do, build a brand that belongs to you!

We have always wanted to catch up with search engine algorithms and search for effective SEO strategies in the future. Any type of link is not a site focus, on the contrary, content marketing, is the center of your future SEO strategy.

If you insist on doing your website in this way, you may see a greater return because it is long-term. So you should expect to update the search engine algorithm, not fear.

　　Six: Authoritative content editors are the future of the Web site

Search engines want to know all the content of the site and the people who write these content on the site, and if they know this, the search engine will give you more trust in the site. If you often ask authority to post on your website and have established a strong social circle, search engines will like you more!

　　Seven: Content marketing is the fun

Are you willing to build links through thousands of of lines of data that you can build, or are you willing to write creative content and submit them online to help you share the content of your site?

I'm sure some people are very good in two. But I know, I'd rather do one. Because I know which strategy is the search engine like!

Author: The Nineth area original address: http://www.jiuquweb.com/seo/1558.html reprint please indicate the source!