CPA CPS CPC CPM CPO PPC PPL PPS cptm Various implications _ website operations

Source: Internet
Author: User
The CPA CPS is often asked what does it mean?
Plus advertising seems to have these ways of AH
CPA (cost-per-action): The cost of each action, that is, the pricing model based on the action taken by each visitor to the online advertisement. There is a specific definition of user action, including the formation of a transaction, the acquisition of a registered user, or a click on an online ad.

CPC (Cost-per-click): Cost per click. Charge according to the number of times the ad was clicked. such as keyword advertising generally adopt this pricing model.

CPM (cost per thousand impressions): every thousand impressions. The cost of each display 1000 times (impressions) of the advertising bar. CPM is one of the most popular online advertising pricing models.

CPO (Cost-per-order): Also known as Cost-per-transaction, which is the way to charge per order/per transaction.

PPC (Pay-per-click): A network AD pricing model that is paid for by the number of users who click on the ads or email messages.

PPL (Pay-per-lead): A pricing model that is paid for by each online advertisement. For example, advertisers pay for advertisers by clicking on an ad and completing an online form. This model is often used in the network membership marketing model for the Alliance to establish a commission model.

PPS (Pay-per-sale): A pricing model that is paid for by the number of direct sales generated by online advertising.

CPTM (cost per targeted thousand impressions): A thousands of impressions of the location of the user (e.g., based on demographic information). The difference between CPTM and CPM is that CPM is the number of impressions for all users, while CPTM is just the number of users who have been positioned.

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