Creative Design Techniques 14 points

1. Direct display

This is the most common and widely used expression. It directly displays a product or subject on the advertisement surface, and makes full use of the realistic expression ability of photography or painting techniques. Detail and focus on rendering the texture, shape, and functional usage of the product. The exquisite texture of the product is fascinating, giving people a realistic sense of reality, this gives consumers a kind of intimacy and trust in the products they promote.

This method directly pushes products to consumers. Therefore, we must pay great attention to the combination and display of products on the screen. We should focus on highlighting the product brand and the product's most touching part, the use of color light and background to enhance the visual impact of the advertising image.

2. highlight features

Use various methods to capture and emphasize the distinctive features of products or themes, and express them clearly. Place these features in the main visual area of the advertising image or to deal with them, this allows the audience to quickly feel the words in touch with the screen, so as to generate attention and visual interest to stimulate the sale desire.
In advertising performance, these characteristics should be highlighted and rendered. Generally, they are determined by the distinctive characteristics of personalized product images, the manufacturer's enterprise logo and product trademark.

The feature-highlighting technique is also a common expression that we use very widely. It is one of the most important techniques to highlight the ad topic and has a value that cannot be ignored.

3. Comparison Method

Comparison is the most prominent expression of artistic beauty that tends to conflict with opposites. It presents the nature and characteristics of the things depicted in the works in a clear contrast and direct comparison. By comparing them, the mutual comparison shows the difference in comparison, to achieve centralized, concise, and tortuous changes. In this way, the performance and characteristics of the product are highlighted or highlighted in a clearer sense to consumers.
As a common and effective means of expression, we can say that all arts benefit from comparison techniques. The use of comparison techniques not only strengthens the performance of AD themes, but also enriches the appeal of Ad works. The success of the comparison technique can make the seemingly ordinary image processing imply a wide range of meanings and demonstrate different levels and depths of the performance of AD themes.

4. Reasonable exaggeration

With the help of imagination, the quality or characteristics of the objects advertised in the advertising work are obviously exaggerated to deepen or expand the understanding of these features. The writer Gorky pointed out: "exaggeration is the basic principle of creation ." Through this technique, we can emphasize or reveal the essence of things in a clearer way and strengthen the artistic effect of works.
Exaggeration is generally a novel change. Through fiction, the characteristics of objects and the beauty of personality are exaggerated, giving people a novel and changing taste.
Based on the characteristics of the expression, exaggeration can be divided into two types: exaggerated form and exaggerated look. The former is a representative processing product, and the latter is an analytical form processing product. Through the use of exaggerated techniques, the artistic beauty of advertising is injected with a strong emotional color, so that the product features are distinctive, prominent, and moving.

5. Small opinion

Emphasize, choose, and concentrate the three-dimensional image in the advertisement design, and use the unique imagination to capture a point or a part to concentrate on the description or extended amplification, so as to fully express the theme thoughts. This kind of artistic processing provides designers with great flexibility and unlimited expressiveness with a comprehensive view, a small view, and a full display. At the same time, it provides a broad space for their imagination, get vivid taste and rich associations.
The "small" in the case of small opinions is the focus of advertising image description and the center of visual interest. It is not only the concentration and generation of advertising ideas, but also the ingenious arrangement of designers, because it is no longer a "small" in general sense, it is a product that is made up of small, medium, large, and highly refined by small, it is a concise deliberate pursuit.

6. Apply the Association Method

A psychological phenomenon conforming to aesthetic laws. In the aesthetic process, through rich associations, we can break through the boundaries of time and space, expand the capacity of the artistic image, and deepen the artistic conception of the image.
Through Association, people often see their own or their own experience on aesthetic objects, and their aesthetic is particularly strong, so that the aesthetic objects can be integrated with Microsoft reviewers in the United States, in the process of association, the aesthetic resonance is triggered, and the emotional strength is always intense and rich.

7. Rich humor

Humor refers to the clever reproduction of the characteristics of happiness in advertising works, grasping the local things in life phenomena, and displaying them through some of the ridiculous characteristics of people's sexual attention, appearance, and manners. Humorous expressions often use funny plots and clever arrangements to infinitely extend certain things that need to be affirmed to the extent of comics. This creates an interesting expression, funny and intriguing humorous mood. Humorous conflicts can bring unexpected and reasonable artistic effects, seduce the viewer's smile, and exert the artistic appeal in a unique way.
8. Borrow the analogy

In the design process, the metaphor means that two similar things are selected in different copies, and some similarities exist in some aspects ", similar things have no direct relationship with theme, but at some point they have similarities with some characteristics of the theme. Therefore, you can use questions to make full use of them and perform extended conversion to achieve the artistic effect of "wan to Qu Da.
Compared with other performance techniques, metaphorical techniques are more subtle and sometimes difficult to see at a glance, but once you understand what they mean, they can give an endless feeling.

9. Action by sentiment

The most direct influence of art is the emotional factors. aesthetics is the process in which the subject and the object of beauty constantly communicate with each other to produce a resonance. Art has the characteristics of conveying feelings. The phrase "touching people, do not come before love" already shows the role of Emotional Factors in artistic creation, in terms of expression techniques, we should focus on selecting content with emotional preferences and setting up themes with beautiful feelings. A true and vivid reflection of such aesthetic feelings will allow us to get emotional and take full advantage of the power of art to infect people, this is the focus of modern advertising design literature and the pursuit of beautiful artistic conception and interests.

10. Suspense Arrangement

In terms of performance techniques, people are confused about the meaning of the question, which leads to a psychological state of suspicion and tension. In this way, the psychological situation of the audience changes from layer to layer, exaggerated results are generated, which drive consumers' curiosity and strong actions, and enable positive thinking associations. This has aroused the strong desire of the audience to further explore the meaning of the ad, then, the subject of the advertisement is clarified through the ad title or body, so that suspense can be removed, leaving an unforgettable psychological feeling.
Suspense techniques have a high artistic value. They can first deepen conflicts, attract the interest and attention of the audience, create a strong feeling, and produce fascinating artistic effects.

11. Select the idol Method

In real life, people have objects they worship, admire, or follow in their hearts. In addition, there is a kind of psychological desire to approach him as much as possible to obtain psychological satisfaction. This technique is applied to people's psychological characteristics. It captures people's admiration for celebrity idols, selects idols admired by the audience, and communicates with the product information to the audience. Celebrity idols have a strong psychological appeal. Therefore, with celebrity idols, they can greatly improve the impression and Sales Status of products, establish the credibility of famous brands, and generate an unrepeatable persuasion, the consumer's attention to the products praised by celebrity idols in advertisements inspires the desire to buy. The idol can be a gentle and romantic super female star with extraordinary temperament and world-famous male stars. It can also be a famous male and female player in the world, other options include political figures, celebrities, art masters, battlefield heroes, and handsome men and women. The choice of idols should be consistent with the product or service of advertisements in terms of character. Otherwise, it will lead people to a sense of association and make them psychologically rejected. This will not achieve the expected purpose.

12. homophonic imitation

This is a creative metaphorical technique. It uses new and old borrowing methods to treat the famous paintings and other works of art and celebrities that are common to the masses in the world as humorous images, after clever plastic shaping, famous celebrities have a sense of humor, giving consumers a new and strange visual impression and easy and pleasant fun. With its exceptional and mysterious feeling, the advertising appeal effect has been improved, increase product value and attention.
This kind of expression will make the advertisement persuasive and put in a close-to-manipulation of humor, so that you will be amazed and laugh, so that you will not forget it, leaving an interesting aftertaste.

13. Magic magic

With malformed exaggeration, a mythical and fairy-tale image is created with an infinitely rich imagination to reproduce the reality in a fantasy scenario, resulting in a certain distance from the real life, this kind of expression is full of strong romantics, more freehand than realistic, with a sudden appearance of magical visual feelings, very infectious, give a special kind of beautiful feeling, it can meet the requirements of singular and changing aesthetic tastes. In this expression, artistic imagination is very important. It is a sign of human intellectual development. We need to imagine what we do, especially art. It is no exaggeration to say that imagination is the life of art. From the beginning of the idea to the end of the design, the imagination is carried out actively. The outstanding features of imagination are their creativity. Creative Imagination is the start of exploring new meanings and the emergence and display of new images. Its basic trend is to transform Lenovo's experience, and ultimately form a new image with the unique creation of the aesthetic, resulting in a strong fight against the hearts of the people.

14. Continuous Generation Method

Image to form a complete visual impression, so that the advertising information transmitted through the screen and text is very clear, prominent, and powerful.

The advertising image itself has a vivid and intuitive image. It has been accumulated over and over again, which can deepen consumers' impressions on products and services, achieve good publicity effects, expand sales, and establish famous brands, stimulating purchases to enhance competitiveness has a great effect. As a prerequisite for designing strategies, it is important to establish an enterprise image.

As the basis of the design structure, the grasp of formal psychology is very important. From the perspective of visual psychology, people hate monotonous forms and pursue diverse changes, the continuous series of Expression Methods conform to the basic law of the beautiful form of "diversity in unity", so that people can see "differences" in "same" and seek for changes in unity, the formation of diverse, unified, and harmonious artistic effects enhances the artistic appeal.