Crowdsourcing test mode: How to meet the needs of users?

Article Description: Millet Mobile phone's atypical crowdsourcing mode.

I got the millet mobile phone engineering version from the end of August, which lasted two months and then changed to a retail version. After observing some details of the changes, I would like to talk to you today about "crowdsourcing test" mode.

What is a crowdsourcing test?

Crowdsourcing (crowdsourcing) is a distributed solution and production model, seen in the June 2006 Wired, "The Rise of crowdsourcing": companies use the internet to distribute jobs, discover ideas or solve technical problems. Companies can take advantage of the creativity and ability of the volunteer armies-those who have the skills to perform their tasks, are willing to work in their spare time, and are content to receive small rewards for their services, or not to pay them.

The features of the crowdsourcing test are distinct and have unparalleled advantages in the following four areas:

Quick iterations : Use the "Chanping" process to expose problems to the upstream as much as possible.

very low cost : In the test cost of some products, instead of hiring a senior tester to write Python automated test cases, it is not as good as the package to 100 ordinary users for human testing. (the latter is even free)

Get the demand : By being close to the user, you get the most authentic user needs. "Wisdom does not come from the study of great doctrines, but from the observation of ordinary things." ”

Establish a brand : by organizing the community, participants will feel a relationship of brand building, with very high viscosity.

This is a typical crowdsourcing schematic:

or from the enchantment.

So far, the millet mobile phone crowdsourcing test done very well, the software hardware to promote all very quickly, weekly update is also very punctual. However, Millet is not the pioneer of this model. In my impression, the charm family M8 should be the earliest use of "Internet crowdsourcing mode" of mobile products.

Two years ago, the media once said with a slightly sarcastic tone: "M8 is one of the most typical product groups." "First of all, at the end of 2008 released a number of" public beta "(without three packs of vouchers), and then released a batch of" experience version "(with three packs of vouchers, hardware and the official version of the same), in the large-scale listing after the outbreak of screen problems, and then released the" SE Rumor has it that M8 's hardware has been revised more than five times.

The test industry has a saying: "The revision has the risk, the market need to be cautious." "So in the revision of this issue, many large manufacturers are unwilling to take risks." Nokia and Samsung can release a new model to solve the previous version of the hardware flaws, but the charm of the family (and later Millet) in a crowdsourcing way to complete the task skillfully.

In addition, after the application store online, crowdsourcing test mode again appears, resulting in a "friend of the Phantom of the inside" mechanism. I wrote an article in March this year detailing the processes and mechanisms in the beta.

In fact, this has a lot to do with the human resources of the Demon clan, the whole development Department is 100 people, in terms of scale than many middleware solutions team is smaller. But no doubt, they created a "Chinese-style crowdsourcing test" precedent, and was later on the millet phone for reference and play.

How to meet the needs of users?

"Every student of the Israeli Air Force is regularly sent to the army to take exercise, in order to understand what the ground forces expect of the Air Force." ”

The story of the Israeli Air Force explains the relationship between "developer" and "user" and feels right. This is also the more brilliant millet than the charm of the Place: Millet Forum and the charm of the forum every day people shouting a variety of needs, but M8 and M9 firmware requirements must be j.wong to implement, millet mobile phone firmware requirements can allow users to vote to implement.

Folk crouching Tiger Hidden Dragon, there are experts at any time, such as fishing bloomer, begging the Han Xin, selling shoes Liu Bei. So the forum is "crowdsourcing test" the most common carrier. Millet called this way "the user's temperature sense": first understand what the user expectations, and then use a certain means to meet them.

This is much more interesting than omissions's "demand documents" in big companies.

Last Words

Another development team I like to look at, and also set up a "look at the honorary development Group", the first phase of the recruitment of 9 members. This pattern of crowdsourcing is increasingly being valued by small teams.

The configuration of Millet mobile phone is not important. The price of millet mobile phone is not important. It is important that it validates the atypical path of the crowdsourcing model in China. It Just works ...

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