Design Example: Alipay Creative Logo Design ideas

The following is Alipay's creative logo design process, through reflection and deliberation, so as to eventually design a satisfactory logo. This article is mainly the study of logo design techniques and methods, as other logo design is also universal.

Alipay Lab means Alipay labs, a concept product gathering place that allows users to quickly try out these new products. The Pay Treasure Lab logo Design lasted one weeks, the visual design team members, from creative thinking, the first draft test water, to the final version of the implementation of all condensed each member's wisdom.

The following is the creative thinking phase of the draft line drawing

In the creative thinking phase, we jointly put forward the bulbs, batteries, dragon boat, bottle, filament, chemical, tangram these several programs. The execution of each program has several different variants, such as charging the battery with a new battery charge or a three-word Alipay as three batteries and charging the cathode for the three sections. Also as in the Tangram scheme, we have two sets of programs, respectively, in lab to do Tangram and to pay treasure these three words as Tangram.

The following is a further refinement of the design draft based on drafts

In the design process, we have learned the following design techniques and methods:

1. Logo design will pay special attention to the results of the display after the reduction (such as the Plan of the dragon boat will not see clearly);
2. Elements to avoid excessive stacking use (such as tangram should not be too much, to maintain seven);
3. Lines do not have to rigidly adhere to the original font, can be based on the design needs of flexible changes (such as the final filament scheme design, lab these words can be slightly fatter, flow a little bit to fit the shape of the bulb);
4. It is not easy to make a clear and prominent focus (e.g., the battery's L expression is not easily clear and prominent).

The combination of these considerations ultimately determines the use of the filament logo design (see below). The design is full of creativity, but also the laboratory elements, the implementation of the results appear to be very cute and clear.

This is only the beginning, I believe that members of the UED Visual group through this event can more and more participate in more creative activities. With their own strength to create a ued creative atmosphere, but also let our users in front of a bright!