Design theory and Design method: Creative and interesting design

Article Description: interesting design of the login chart.

Alibaba login page has always been a banner, this picture because of the location, the particularity of the environment, with our usual home banner design ideas will be different. Home banner More attention is the message, login to the left side of this banner emphasis on emotional design, emotional design in addition to festivals, events of the atmosphere, there is fun.

Interesting design is a relatively large concept, where I narrow the fun design into two parts to introduce, 1. The originality of the main element; 2. Processing of background elements. Every time in doing this banner, are very tangled, of course, the most tangled place is the creative, although the idea is to give very subjective things, but we can still find some creative points through the processing of some elements.

A. Line drawing-from the reality scene, beyond the reality of the expression of the scene

Line drawing is the way I am more commonly used form, this form is relatively simple, very easy to use, the effect is also more tension. First find a relatively appropriate scene, to the reality of the scene to tick the desired lines, and then the line for the thickness, color adjustment. Here are some examples:

1. If we need a warehouse line drawing scene, we first find a warehouse to meet our needs, the scene to draw line drawing.

2. After drawing line drawing, the main hue of the background color adjusts the thickness and color of the lines. And then add some kind to make a comparison.

3. The same method, draw other related elements, combined together, the final effect is as follows:

B. Exaggeration--originally 1, Performance 3, let 1+1>2

Exaggeration of the way we see a lot of real things as a blueprint, with exaggerated methods to show the kind, make it more expressive. In order to attract the user's attention. The following example is the banner design for winter purchases.

1. Like line drawing, find a similar picture of the scene we can use, the form of a cartoon truck, the local details of the appropriate exaggeration, close to the feeling of their own.

2. With this basic element, the high level of the van is added to the 3 floor, exaggerating our usual impression of the lorry, increasing the performance of the goods vehicle.

3. The first floor of the van was exaggerated into three layers, increasing the performance of the lorry, while increasing the interest of the lorry. Only need to add some auxiliary elements, strengthen the atmosphere required by the theme, the final effect is as follows.

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