Design theory: basic knowledge of font design

Text, is the inevitable outcome of the communication of human thoughts and feelings. With the progress of human civilization, it is simple and complex, and gradually formed a scientific perfect and standardized program. It has the abstract meaning of human thoughts and feelings and rhyme and sound rhythm, but also has a structural integrity, the rules of the Code, but also the vivid image. In particular, hieroglyphics, but also the close combination of abstract and the image, the text itself, can be said to be a complete art design.

Today, human society has entered the era of rapid industrial and commercial industry, product competition, the beautification of life, has been closely related to the daily life of mankind. As the medium of conduction thoughts and feelings, the beautification of the text, with the progress of human civilization, has leaped into an important subject for people to study.

Font style to be correct
The composition of different Chinese characters or Latin alphabet, strokes are legal, as long as there is 1:30, as antonyms, light is different meaning, heavy is not the word, no one recognized, this completely lost the role of the text itself. Therefore, the glyph must be accurate, can not arbitrarily increase strokes, nor can be arbitrarily reduced or changed.

Style to be unified
Regardless of the Latin alphabet or Chinese characters, the font strokes must be unified. such as writing Chinese characters, not three Sandi, two pen imitation, write the Latin alphabet is not suitable to broadcast Kai, lower case, Fan Miscellaneous Group of words, printing and handwriting can not be mixed in a word.

Font expression to adapt to the spirit of the text content
Every font has its own expression. such as the bold have a serious feeling, old song, regular script has dignified outspoken expression; imitation, the running script has the delicate and graceful freedom charm, but seal has the luxurious quaint style and so on the Latin alphabet Fan quite is equivalent to the Chinese character's left seal, has the luxurious simple sense; the printing body is equivalent to the old song script, one has the dignified clear feeling.

Handwriting is equivalent to imitation, line, grass, there is a relaxed and lively posture. Therefore, the choice of a font for the design of the tone of the calligraphy, should be based on the spirit of the text content. In order to impartiality, exert the most function of the word appeal. As for the change of form, can eclectic, the length of the stroke, Feishou, Merits, "the author can be free norms, as long as the inherent structure of the text according to the changes on the line, and even further according to the perspective, stereo projection, hollow changes, etc. by the law, strengthen its decorative significance, so