Design Viewpoint: Non-professional not complex

I've written a question about the right of a designer to say, there should be a lot of small white did not understand, or reported to see also do not what the mentality of Cheung Lin sister-in-law, there are excited to say: "To get the right to speak the first step is to show professional"-this logic is basically nothing wrong. And when I think of "What is the degree of professional time", some of the masses of the views of me completely thunder down.

Whenever I see a group of people who are coy about designing a complex set of processes, research on hundreds of users of data reports and flushing, face complex user experience formula (now out of a gang, with statistics in the quantitative analysis formula to apply in qualitative research), I think this is not the so-called " Professional things, "sometimes, at this stage in our industry, things seem to be a show--but are they going to do it?" Sometimes you have to do it, but you always pretend to be an orgasm and you don't actually entertain yourself.

In the fish in troubled waters, in order to express their love for the party's determination-a lot of small white copied a similar posters professional weapons, using a lot of looking professional, both confused the company, and even confuse the user's method. This is like the ancient people's reproductive worship, but we seem to pick the wrong target, because the company and products will not match your performance.

The embodiment of the false profession

happy to say, like to use professional nouns . This is the first artillery of the pseudo professional classmate, in fact, this phenomenon is not difficult to find, many seminars, lectures, lectures, live broadcast or broadcast we can see. When an "expert" answers an audience question, once he finds out he is in doubt, he will begin to speak professional terms, such as heuristic evaluation. At this point more than 50% of the live audience began to ask themselves, "What is heuristic assessment?" "If unfortunately, ask the brother more prominently to know what it means, it doesn't matter," experts "can put the second half of the question to the word" evaluation ", and the" inspiration "the question is too lazy to consider-the audience is also very relieved, well, yes, we want to hear is how to evaluate.

Therefore, the mastery of a large number of professional nouns and accurate understanding of its definition, is a false expert to succeed in the first step, such designers as long as skilled use of Google and Wikipedia can be a recruit to eat all day. You have a good plan, I have a wall ladder, in case of turning over, there are English professional nouns waiting for you, and then the bad, and English professional nouns abbreviation waiting for you, you do not vent all.

do not have their own views and summary, good at quoting . This kind of provocative style is "professional noun" of the 2.0 version, the need for pseudo experts have a certain amount of reading, of course, do not need too much, as long as you read more than the audience of more than one or two books enough, so that the audience asked: "Do you believe that the UI design principles?" ", you can calmly answer:" xxx said XXXXX, so I xxxxxx "-this answer not only told the audience" I am very studious, I love reading ", and revealed" my principles entirely justified ", and finally expressed the" hope you also see this book "The earnest Hope.

The more harmonious scene is when you ask "... Regarding our company's present design difficulty, what is your suggestion? ", pseudo experts will immediately search the case read (of course, must be foreign companies, if the state-owned enterprises, there are likely to be betrayed), tell you:" Once in the Microsoft Company XXX Department, have encountered the same problem with you, they are so resolved ... Xxxxxx..... "Whenever I accidentally hear this answer, I really want to jump up x false experts, but I am a cultural person, do not come to immoral things."

What's a professional?

the major is to solve the problem . What do you call professional? I am a pragmatist, whether you are certified by an international agency or with a hot diploma, a cat that catches no mice is a dead cat. Professional value is to be able to effectively solve the problem, our enterprise has been too many problems, and a lot of experience with the user, these things are not experts to write two reports can be solved, our manufacturing industry has begun to cry "We need support, the need for methods."

Yes, we need methods, as a professional designer, the most effective work you can do to help your business and your team is that you can solve the problem, and as a user experience researcher, you need to be able to accurately grasp the "undifferentiated experience" and "differentiated needs" of the users you are exposed to; as a visual designer, you can design a pleasing, There is no logic error interface; As an interactive designer, you need to ensure the smooth and convenient operation of the task process; As an information architecture designer, you must be familiar with the doorway of the word and sentence, and plan the concrete performance of the information organization.

The most important thing is to use the point of view, pulling a banner design to pull out the international design popular style, I know a lot of people are looking at Smashingmagazine, but we have to be clear, it is first a design class media site, rather than a design solution provider.

The profession is reasonable . The design process of the user experience and the organization of the team should be gradual, many so-called professional infantilism, such as: If you give me 10 people, if you give me the department of 20W budget, if you give me a computer with Apple, if you help me find 20 user test, if you follow this function division, If you use this design process ... Everything's all right. If the proposal has no feasibility estimate, no investment return ratio, no financial analysis, no product phase study, these utopian like a starving child, can not eat milk will be crazy.

Sometimes Ui/ue designers (you like to say the user experience, I said the user experience bar, do the work and architectural design is the same, the surrounding environment, the crowd, the system, the habit, the latent rules, constitute your interesting work ecology, the pursuit of professional not ridiculous, ridiculous is only one-sided professional, and think " I just want to do the design, do a good job is enough, other companies will help me arrange the "is simply ... Silly B, I'm sorry, I said foul language.

professionalism lies in the wisdom of design . I said early on, not all users need to design, a lot of low-end users need is "affordable, I think the reasonable things," many Chinese designers are lying in the "design" sleep, do the game in YY Blizzard, do products in yy Apple, do the film in Yy Hollywood, do entertainment in yy Disney .... The Great Leap forward mentality of super-English driving beauty with the expansion of the market economy, more and more let our designers become impetuous, what is the root? We focus on the value of design, but lack the wisdom of design.

For the so-called high-end nouveau riche to do the design, why than give a monthly income of 1000 yuan of working-class design to appear professional? The spirit of design is to serve the public, a lot of little white fantasy "Apple designers are professional designers," "I heard that Sony's designers to study all over the world"-OK, your goal is not a professional design, but those professional treatment, with this mentality of the goods, has long been away from the design.

The wisdom of the design is to have the empathy to serve the public, to create efficient, beautiful, environmentally friendly, low-cost products, all have such a smart design companies are successful companies: ZARA, Ikea, Apple (it is not expensive in Europe and America), Wal-Mart, FEDEX ... And their designers show a professional only one, is to continuously help people get a better quality of life.

professionalism lies in thinking about people . In the past, we shouted for the user to consider, trying to find the company to survive the blue sea, we also seem to be thinking about people, but found that today, most products still lack of thinking about people. Many companies have user experience departments, there are a large number of analysis, there is a large number of data, there are a large number of design concepts, but our products have any changes? Doesn't seem to be there? ... yes, finally we sacrificed the killer, "This TM is the boss's reason, the boss does not understand", in China "no boss, no UED."

Well, everyone is putting the blame on the clean, but I think this may be our misunderstanding, this misunderstanding caused our failure-and no so-called user experience value is magnified, but is constantly diluted. A ued department, a UI designer, a user-facing worker, should first not create forms, data, analysis, arguments, but rather guide a culture of "company-wide focus on users", build a spirit of service to the masses, and get rid of the technical infantilism of engineers. Once this culture gradually formed, in fact, the existence of the ued sector is not so important. Why does it need us to do this? It's just that we know more about "ordinary people" than others.

In fact, everyone should be able to see that the real ability to make your voice at the company level is not only your professional, more is your appeal and focus of the spirit, as well as the attitude of dealing with people. I want others to be less technical about my work, and if the company's colleagues refer to the "user experience", said is "Zhou Yi very professional, looking for him", I think it is my failure-face the product of a certain problem, "this experience does not work Oh, called XXX first change, the review will remember to call Zhou Yi together," I think I will be complete.