ebay: From "internationalization" to "Chinese-oriented"

ebay in China's development, after a circle, and back to the original, but this return is a "Nirvana reincarnation."

August 1999, when Shao Yipo and Tan Hai two Harvard Business School graduates to entrepreneurial courage in Shanghai to set up an ebay network, less than a week to attract more than 5,000 netizens "taste" open shop, the total number of Internet users in that year only 8.9 million. In the era when Internet content was scarce, ebay was carrying the banner of electronic commerce to create some miracles.

A year later, under the influence of the American dotcom bubble burst, the development of Chinese Internet also ushered in the cold winter. However, ebay has become the Internet in the cold winter in full bloom of the plum flower. Not only has ebay not fallen, but it has also found its own independent business model. More exciting for China's E-commerce market is that ebay's extraordinary performance in the Chinese internet market has caught the attention of US e-commerce giant ebay.

March 2002, ebay took a fancy to the Chinese market this piece of fat, injected 30 million U.S. dollars, then again invested a total of 150 million U.S. dollars, a comprehensive acquisition of ebay shares, ebay has since embarked on the "internationalization" of the road.

But the powerful US ebay has not been unanimously recognised by Chinese buyers and sellers, and has been forced to sell ebay ebay. Where will ebay go after online acceptance of Tom? The potential of China's e-commerce market is huge, this is the reason to attract international giants to enter the Chinese market, but are resisted: Yahoo in Sohu, Google in Baidu, ebay Taobao ...

If the ebay in the same year to build E-commerce platform, the establishment of integrity security system, explore the charging model to promote the development of E-commerce in China, then today ebay and Tom Online to create a new ebay, the "localization" on the effort.

ebay's "localization" needs to accomplish three major tasks: first, the need for a server at home, to meet the needs of local users trading platform, improve access speed and stability is critical to improve the experience of the local users of the key factors; second, the new platform must have a local user's trading tools, To help sellers better manage shop expansion business; third, and most importantly, the new ebay platform must be run by a team that is most familiar with the local market, listening to the needs of users and markets in a timely manner and responding to them with the quickest speed.

In his inaugural manifesto yesterday, Wang Reilei a satisfactory answer to the above issues. But in the future the localization of ebay will add a more important strategy, that is, differentiation. Once practiced in the West Lake, Ma Yun is also on the Chinese consumer habits understand thoroughly, how to compete with it, will be Wang Reilei in the ebay CEO position can be delivered to the key of satisfactory answer.