ebay "free card" effective key indicators in the month rose 30%

Ebay recently released its latest performance data after one months of "open shop Life Free" strategy, which has been closely watched by the industry.

According to ebay vice President Changlin, as of May 28, the statistics show that ebay in less than one months the number of new shops opened up nearly 30%, online merchandise growth of more than 20%, and the total platform sales in May increase also more than 25%. Ebay said the data showed that not only the latest "Open Shop Life Free" strategy to obtain the support of sellers, followed by the rich number of commodities also attracted more and more buyers back to ebay, thereby driving the overall platform sales of rapid growth. "Recent business growth figures give us confidence in the future development of ebay," says Changlin. We also hope that the outside world with a normal view of the new ebay, give us more encouragement and support. We believe that the orderly competition and balanced development of the domestic E-commerce market will maximize the value for the whole industry and users. ”

According to ebay's internal statistics, in the past one months, the new ebay platform stores and merchandise mainly from many old sellers of "old Shop new Open": In the "Open Shop for Life free" policy incentives, many old ebay sellers once again activate the original account, or will have closed the shop reopened and uploaded merchandise. And the new registered sellers, more than 90% have had other platform shop experience. It is reported that ebay also launched a 24-hour customer service shortly after the new marketing strategy was released. In this way, no matter when and where, customers can be on ebay at any time to open their own online shop.

In this respect, Changlin said that Tom ebay's operations over the past 9 months have shown that Wang Reilei's new ebay company has made a pretty good grade. This, whether it is ebay for more than a year of development history, the recent operating data, or from the Yi, Eric and other Third-party market research agencies published in the first quarter of this year to see enough to show.

It is understood that August 30, 2007 ebay new platform on the line, the company's development focus is still the improvement of platform stability. After the Spring Festival this year, ebay in the platform, team and other hardware and software to complete the preparation before really start exerting force. From March to April, within 2 months, personalized search, in-site instant messaging tools, ebay us purchase, 7x24 hours, quality sellers, "Vendor growth plan", open shop for life free and so on, ebay new platform launched a series of new products, new services, especially one months ago launched the "Vendor growth plan" and " Open Shop for Life free "strategy, to become an ebay accelerated development of a new starting point, the platform of the main performance indicators increase of more than 25%.

Changlin said that it proved that Tom ebay's new market strategy in understanding the needs of Chinese users is correct and fruitful.