EDM data: how to select an email server platform

Bloggers know that many enterprises and individuals are looking for an email server platform. The following sections describe how to choose one.

1. Whether the list management function is complete.

Generally, a good mail server platform system has a complete list management function. The list management function is used to filter and classify the mail list, which must be automated to better filter the data list.

Ii. Whether the statistical analysis is accurate.

A good platform must have a precise statistical analysis function. Statistical analysis refers to the fact that you can see the information (click rate) of each customer clicking an email, open an email, and so on. Detailed parameter statistics are provided. This must be accurate and can be tested in a small amount in the early stage.

Iii. template and content management.

Each Complete email platform generally provides a large number of templates for your reference and selection. The content Editing Section is also perfect for users to write standard mail content. For this, refer to the blog post written by the blogger.

The above three points are considerations for choosing an email server platform. I hope you will pay more attention to them so that you can make a good choice.

EDM data: how to select an email server platform