Email marketing 10 "do not"

1. Email abuse
Some experts suggest that there are two constant rules for unauthorized emails:
First, do not send;
Second, if you plan to do this only once, see the first execution.
You can only send email marketing tools to those with prior permission (there are many ways to get the recipient's permission, such as membership, email list, and news emails) of course, for the situation, e-commerce requires advertisement. You can also try the effect of email advertisements, but do not mind the majority of them if there is a scale. Otherwise, there is no food to eat.
2. The email has no subject or the subject is unclear.
The subject of an email is the earliest information that the recipient can see. The subject plays a very important role in whether the email content is noticeable. The subject of the email should be concise so that the recipient can decide whether to continue reading the email.
Some people think that the ingenious theme is more noticeable, and the theme irrelevant to the content is used, or even confused. Example 3:
(1) no subject-Recipient response: Who is the sender? I don't know. Delete the email.
(2) Subject: old friend, Hello! -- Recipient's response: Which old friend? I don't know. It turns out to be an advertisement email! What is this called a friend? It must be the kind of "familiar!
(3) Subject: "Reply: please help me find xx information -- recipient's response: It seems that I requested you to send an email! You must have promoted your website. This is indeed the case. The email content is:
"Mr. Wang: I have found the xx information you want. The website is http ://...... "It's an advertising email, but it's just a fake email."-who are you!
3. Hide the sender's name
This mail gives people the feeling that the sender is doing anything that can't be seen. Otherwise, why are you afraid to reveal your true face in normal business activities? How reliable is the content of such an email? There are also some emails to write the sender as "president of the United States", "your friends", "Beautiful Girl", and so on. In fact, no matter how disguised you are, your sending address will be easily identified. To launch online marketing activities, please be honest with us!
4. Complicated email content
E-mail is different from printed advertisements such as newspapers and magazines. The larger the length, the more powerful the company is. The content of the email should be concise and the simplest content should be used to express your appeal points. If necessary, you can provide a link to the detailed content. If the recipient is interested, you will actively click on the content of your link. Otherwise, there will be no value for more content, which can only arouse the resentment of the recipient. In addition, for those free mailbox users, because of the limited space capacity, too large emails must be the first choice to be deleted. Based on experience, each Mail should not exceed 7 KB
5. The email content is in the form of an attachment.
Some senders save the trouble of inserting one or more files in different formats as attachments to the email content, which saves the trouble for the recipients. Because the operating system and application software used by each person may be different, the attachment content may not be accessible to the recipient. For example, your attachment is a document in powerpoint format, and I do not have such a processing tool at all, so what is the value of your attachment? In addition, even if you have the same application software, anyone who has experience knows that opening attachments is troublesome, especially emails that you are not very interested in, you are too lazy to open it! Therefore, it is best to use documents in plain text format and arrange the content in the body of the email as much as possible. Do not use attachments unless you insert images, sounds, and other information!