Enterprise bosses should think rationally about optimization

On the Internet business opportunities, so that more and more enterprise units are very attached to their own company's Web site in the Search engine optimization effect, on the one hand, please optimize the staff of their own company's website to operate, followed by the product auction promotion. However, the enterprise bosses should be rational to look at optimization.

1. Do not be anxious, some traditional industry products or competitive products do not expect to say half a month or one months on the optimization to the home page. This difficulty is rather large. Optimizing a product, a key word, needs to be balanced and handled at the same time to grasp things too much. Everything to the healthy development of corporate website is not it?

2. Hot keyword to do bidding promotion, this way is a lot of enterprises will carry out the operation. Because whether through the optimization or through the auction site to push the rankings to the home page, bringing the flow is very considerable, but, bidding is a very burning money things. Ordinary keyword clicks cost a few cents, have a competitive click a few dollars, if it is a very popular keyword, click the cost is dozens of pieces. Well, through a number of skills and bidding to do up the rankings, the product display rate is very high, traffic is very large, click-through is also very high. The number of clicks is more than a short period of time the enterprise's bidding budget runs out. But the boss is very dissatisfied with the result. Why, the order is still very small, or no improvement ah? This time we want to be the boss of the rational view of the optimization.

The ranking of the site up, the company has no orders, the boss can not blindly blame optimization personnel. Why? Because you please optimize the staff, do product advertising, bid promotion, is nothing more than a goal, is to do the key words up, so now the rankings do not have orders after the reason is not to carefully analyze it?

Customers find you, whether they are a target customer or a prospective customer, or a potential customer. Find your site through the Web, which is to say that optimizing the work of people to do the results. But they do not pay, who is the past? The author thinks, is not the optimization personnel, but the enterprise itself.

Because, this involves a flow conversion rate problem.

There is flow, there is a click, but no performance, the enterprise itself in fact more need to reflect on. Regardless of how the customer is to find your site, they enter the site, if they can contribute to your performance more enterprises themselves, the relationship between the product itself is very large, customers do not want to buy only depends on the price of your enterprise products are competitive? The quality of your products can be trusted by customers? Does your after-sale service reassure customers? Or does the overall content of your site provide the services the customer needs? Does it create an untrusted feeling for others? is the product not able to guide customers to purchase behavior? These are the factors that affect the performance of the enterprise.

Corporate bosses are concerned about the performance of their competitors, and sometimes this is the way to measure whether an optimizer is conscientious or not. In fact, this is a very one-sided measure, because the market has a lot of contingency. The author has done the sales of electronic products, indeed can feel the role of luck, some colleagues ran a whole day, the sweat, the dealer's bird gas, or an order is not, some colleagues go out to hang out, have a cup of tea, and then into a dealer's shop, nothing to say will be able to win a big order, It seems to be very unfair. But the fact is that, network sales too, luck has a lot of ingredients. Because if the customer is in a hurry, it will not consider you what price, what kind of strength and other things. As long as he is anxious, you deliver the goods fast enough, that is very OK.

Therefore, the enterprise bosses should be rational to look at optimization, can not be one-sided blame optimization personnel. Because, you can ask an optimizer to help you rank, but the optimizer has no way to bring you good results. I can't afford to hurt.

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