Enterprise content management: accelerator of China's informatization development

 

James Murray, vice president of the Asia Pacific region of interwoven, a world-renowned ECM (Enterprise Content Management System) solution provider, recently visited China and received an exclusive interview with Xinhua, he also made brilliant insights into the development trends of ECM markets at home and abroad.

ECM: The next focus of worldwide attention

Mr Murray told reporters that according to IDC research, enterprise management's internal digital capacity has almost doubled every 18 months. According to a report from an internationally renowned research and consulting institution, the internal capacity generated by an enterprise is 6 ~ In 8 months, it will increase rapidly at a double or faster rate. Enterprise Content Management (ECM) has become the focus of global enterprise attention since ERP, CRM and other application systems.

Murray said: "It is precisely because of the complexity, diversity, and a large amount of content information that keeps accumulating that modern enterprises suffer from the severe impact of disorganized information, this has prompted enterprises to have a deep understanding of the importance of content management."

The main functions and values of ECM are mainly manifested in two aspects: external, ECM can help enterprises establish a unified external collaboration platform, and strengthen the communication and contact between enterprises and business partners and customers, provide more personalized services to customers. Internally, ECM can help enterprises break through information silos, streamline business processes, strengthen collaboration among teams, and make full use of the "core knowledge" of enterprises.

Among the world's leading enterprises, such as Air France, Citibank, Ford, General Electric Appliance, And Yamaha, Murray revealed that ECM is widely used. He explained that a good enterprise content management system can efficiently produce, manage, and publish diversified content information, it is easy to meet all the content information requirements of employees, managers, external partners, customers and investors. The interwoven ECM platform consists of six elements: Collaborative operations, mail management, file management, website content management, digital asset management, and file management. These six parts complement each other to form a complete platform environment that covers the entire lifecycle of the content, integrate content integration, management, intelligence, production, and publishing to maximize user benefits.

Chinese enterprises are trying to use ECM to improve their competitiveness

Mr. Murray previously served as the sales director of interwoven in Europe and has decades of customer experience. When talking about Chinese customers, Mr. Murray believes that, compared with the previous years, Chinese customers have undergone great changes, and the customer's understanding of content management in the past is very limited, it is only a "partial" requirement of a solution. However, many customers now recognize the role of ECM in improving enterprise competitiveness and have a clear understanding and need for content management software. The content management market is becoming clearer. This transformation also accelerates the development of China's ECM market.

It is understood that interwoven has been in China for nearly three years and is the only provider of content management systems that do not distribute through the Agency Sales Mechanism, it also has large enterprise customers such as General Motors in China, Beijing Netcom, HSBC in Hong Kong, and Standard Chartered Bank. At present, the company's promotion in China is mainly carried out through global partners and local partners.

According to Mr. Murray, interwoven will select appropriate partners based on the characteristics of different industries. For example, Bea and interwoven are global partners and interwoven can provide different value-added solutions for BEA customers. In the domestic e-government, financial and other industries, it is mainly bundled with local partners.

Speaking of local competitors, Mr. Murray stressed that the cooperation between interwoven and local content management solution providers is greater than competition, this is because the solutions provided by many enterprises in China are concentrated in some aspects of enterprise content management, and it is not a complete enterprise content management platform. Interwoven can work with customers to provide them with a complete enterprise content management solution.

"I am very optimistic about China's development !"

With the continuous development of the Enterprise Content Management Market, interwoven has also achieved rapid development. interwoven's business revenue is growing at a rate of up to 564% every year, ranked among the "2004 rapid growth of 500 large enterprises in North America". In the recent selection, it successfully defined the current global ECM market, for the fourth time, he was awarded the title of "the most influential enterprise in the knowledge management field" of the world's 100 largest companies.

In China, interwoven won the Chinese Software world gold medal. "We attach great importance to this honor in China, which not only demonstrates the hard work of Chinese employees, but also shows that the Chinese ECM market is developing rapidly. I am very optimistic about China's development ." Murray said so.

At the end of the interview, Murray said: "Our ECM platform has provided a complete background-to-backend content management solution for nearly 3000 famous enterprises around the world, more users are welcome in China."

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