Enterprise Website Optimization Select the intention of the key words is the key

Do Enterprise site optimization is to do most of the product, so in the choice of keywords above will be more effort, the intention of strong keywords to form more orders. Of course, as SEO personnel, optimization is also your ability to show the first aspect. As long as the keyword rankings have, you can talk about traffic and conversion rate, unless you rely on search engines to attract traffic conversion. And then to optimize the company's time, the choice of key words have a lot of problems, from the different aspects of the old thinking, not only to get the flow, but also have the inevitable conversion rate, which requires us to optimize before doing a series of tasks. Recent in a real estate site to do a specific optimization program, it encountered a lot of problems, so also want to sum up to say that the choice of key words is the need to pay attention to some of the guidelines.

1. Keyword has purchasing power

Enterprises to do keyword optimization is more to obtain economic benefits, then the key in addition to have to find the amount of trade value, that is, to have purchasing power. The results of this ranking result in the user's intention to be more focused, but also more useful to promote trading.

　2. Build Brand Advantage

We choose the keyword at the time to make the brand title as the purpose of the keyword, but must ensure that our brand title to find the uniqueness, not too many other sites present, this is the need to pay attention, which is also a lot of business owners will not see. If you find your brand name and other similar sites, then clarify that they are also doing this keyword, then it is necessary to think of ways to make our site top.

3. Study competition opponents

In fact, before we do optimization, there has been a lot of opponents do very well, this just gives us the opportunity to study. We do not just discuss the purpose of competitors to spread the key words, we have to discuss those they have not done may not do the best keyword rankings. No matter how big the company has a thin link, and we start at the time to apply our advantage to do their short board, for a local customer, establish market position.

From easy to difficult this must be noted. Many partners in order to reach the boss's request may show my degree, select some super difficult keywords, neither purchasing power, also bring no traffic. I do not have to say that the task is not certain. Therefore, it is inevitable to choose some of the high conversion rate of the key words, even if the search volume is small, at least can have rankings, but also real real to the enterprise to bring benefits.

4. Long Tail keyword first

The long tail keyword most has the intention, looks for the user all is rushes the goal to, if completes a local useful long tail keyword rank, not only may add the flow, more main is may promote the conversion rate. Only if our website content is good enough to stick to the user, we can have a lasting stay.

　5. Choose the key words and the business department to divide more communication

We do the optimization of the staff in my task may be very good at, but some industry sector capacity choice, we have to consult the business part of the staff, let them carry out a thought storm, so that the chosen keyword more useful. They are in contact with the first-line market, but also to investigate the user's mind and some buying habits, so the task is still very necessary.

6. Development of specific purpose responsibilities

All the tasks are ready for the same time, we have to develop a purpose program, which keywords are central key and corresponding page, which is the channel, list keywords and corresponding pages, which are content page keywords and corresponding pages, which are thematic keywords and corresponding pages, as well as the current ranking and the intended purpose. With specific mission objectives, the latter also facilitates monitoring of what is done and what has not been done so that it can be adjusted in real time.

Say so much, also don't know to everybody say clear not clear. Perhaps every person in the face of the Enterprise Site Optimization Task when the situation is not the same, but only the general bias to understand, the Yi has the same consequences. The above is entirely personal views, the original starting in A5, reproduced please indicate from Http://www.iolay.net, not very grateful.