Entrepreneurship experience: meeting users' "real needs"

| 5384 views | Source: csdn [15 comments available] Comment

Keywords: entrepreneurship, doubeai | Author:
Yang Pengfei |Add this information to favorites

The product is designed for users. The demand is the first, no matter what the requirement is. Many teams in China start from their needs. They just recently held a new version of the press conference. After the meeting, the csdn reporter interviewed the founder of the bean clip. The biggest feeling was that the bean clip went farther and farther on the road trying to satisfy users' "real needs.

We all know that there are many installation methods for Android apps. you can log on to the market directly on your mobile phone or connect to a PC and install it using ADB Install through SDK, you can also download the APK package to the mobile phone memory card for installation. However, these methods share the same thing with common Chinese users: tossing.

Wang Junyi, founder of bean clip, is an android madman who claims to buy an Android mobile phone every year. This is a headache from the earliest use of G1. He did not find a convenient method for downloading/installing domestic applications. As a product designer of bean clip, he believes that design is actually a process of "discovering user needs and creatively solving them.

Bean clip is defined as an easy-to-use Android mobile phone tool. The so-called ease of use is not simple and easy to use, but needs to go beyond the user's surface needs to discover more potential and even the user has not thought about the needs, even the so-called advanced users do not care about the needs at all. For example, there are few Overseas applications such as bean clip. It doesn't mean that foreign users do not have such requirements (many overseas emails are received every day), but they haven't been discovered yet.

Every time the new function of the bean clip is launched, it is designed to make it "more convenient" for users to install Android applications ". This sentence is simple. How can we discover potential user needs? You need to consider what to remove and what to leave? How are modules matched? What is the logical relationship between user operations? Next, we will analyze some of the functions of the bean clip, hoping to help entrepreneurs.

Install an application

This is the most basic and core purpose of the bean clip. It aims to "facilitate loading and unloading applications for users". Of course, this application is not limited to Android, in the future, doube.com is also considering platforms such as IOS and Windows Phone. All other behaviors are for this purpose. The driver information of almost all models on the market of the Windows client of the pea folder. If you connect to the mobile phone, the matching driver will be automatically installed.

Image Source: myapks

Search

Market's search is exaggerated, and there is no big difference between them. It makes me unable to admit that this was made by Google, the first search in the universe. Bean clip re-built a search engine, according to some algorithm weights, to ensure that users find the most suitable application in the shortest time. The "most suitable" application here is the application with the fastest download speed and the latest official version.

Comparison between the search results of bean clip and Android Market

Push

The so-called push here is to send content on the webpage to the mobile phone, instead of asking the server whether the content needs to be sent. Because of the inherent cross-platform nature of the network and the advantage of PC over mobile phones in browsing and inputting features, pushing is simply a rare treat ".

Pushing Application

Pushing Application

Push must be connected to each other. Therefore, you must log on to the push server on your mobile phone. But in fact, if there is no reminder at this time, users will often forget to log in and click push directly. In the eyes of programmers, this may be a task of being powerless. The push of the bean clip will be prompted in the upper-right corner of the webpage, and other platforms on the market do not take this into consideration for users.

Mobile phone not logged in prompt

Mobile Login Server

Group SMS

This is a feature with Chinese characteristics. During the holidays, we will receive text messages without even changing the funds. Sending a group of text messages on a mobile phone is troublesome, but it is much easier on PC. The Windows software of the pea clip can not only send text messages on the PC, but also easily replace the drop-down payment. This function is invincible!

Drying Model

We use a product that not only uses its functions, but also wishes to share some of its use processes and experiences with others. Old saying has cloud: Beauty photos, otaku bed sheets, Android users models.

Wang Junyi said that the Alipay bean clip first displays the thumbnail of the user's mobile phone on the software interface. This feature is also used on the push page, as long as the mobile phone and the server are connected, the thumbnail of the current mobile phone will appear on the webpage. Is it very personal? He said with a smile that many users use the pea clip to share screenshots on Weibo.

Algorithm

I don't know if it is the influence of Google. Wang Junyi attaches great importance to algorithms. In fact, if a small team wants to do anything manually, it will be a waste of energy. Hackers and painters may be moved by Paul's personal deeds. The pig folder team attaches great importance to algorithms. They even use certain algorithms to capture and generate application introductions and application recommendations.

Respect users

It is easy to give a slogan to respect users. As we all know, for applications such as bean clip, if you want to implement some of these functions, you must have an application on the mobile phone end, that is, the bean clip daemon. However, this application is not forced to be installed for users. You can see that my daemon is not prompted because it is not installed.

Summary

Wang Junyi believes that the first start-up should not always go to hot spots. First, solve your own problems, become the first user of your product, discover potential user needs, discover problems, and solve problems creatively.