Amazon, the most maddening thing is to watch the product rankings search up, sales and rise feeling will be rich when suddenly ..... It's off the stock. How do you play with the goods?
The problem is estimated that many Amazon sellers have encountered, because no matter how early stocking, festivals, factories, logistics and other uncertainties are likely to cause the delay in the arrival of goods or the replenishment of the situation is not timely. And once the goods will not only affect the seller rank rankings, will also affect the ranking of Keywards, and then affect the store's traffic and sales, if the storage for a long time not to have listing be the risk of being under the frame, so, how to remedy the goods should be how to reduce the risk to a minimum? We all want to know this question!
According to the Amazon old drivers share, after the general seller will use the following three kinds of measures to reduce the impact:
and sell your listing.
Many sellers after the goods will consider to sell their own listing, and then adopt the way of self-delivery, to ensure that the rankings will not fall too much, and sell their own listing is an emergency treatment method. Just to change the FBA shipment to FBM, although the keyword ranking will not have an impact, but due to the arrival of the aging problem is bound to have a certain impact on product sales, affecting sales will directly affect the seller rank rankings, and then affect the store traffic and future sales.
Price
The price increase is another way for many sellers to deal with off-goods, reducing the impact by increasing product prices by reducing the amount of a single volume. However, the price increase will lead to lower listing conversion rate, thus affecting the store weight, and then affect the seller rank rankings, and Amazon backstage is able to directly identify the store inventory, and if the inventory is insufficient and not replenishment, but forced price increases, may also bring some risk factors.
Emergency replenishment
In the face of the goods, most sellers will take one of these two approaches, but there are sellers said that Amazon will generally have a three or four-day buffer period, if the goods at the time of emergency replenishment from the domestic, with red single fast delivery warehousing, generally in 3-5 days to sign, for goods emergency, and the seller with a higher guest price can use this method of emergency replenishment. This method, although the rankings will have an impact, but such as goods in storage after the sales can quickly rise, so the impact on listing will not be very big.
Of course, to avoid the problems after the goods, the best way is not to break the goods ah, sellers do not stare at the rankings every day, sales line, no goods where the sales. In addition, if the sellers are easy to forget, you can also use the Amazon backstage to set up replenishment reminders, or through the ERP software to manage inventory, find a helper, decisive and broken goods say goodbye.
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The above article was produced by Mayan: cross-border e-commerce sellers speak to the community, the purest community
Michael Yan Website: www.maiyanbbs.com
FBA after the emergency treatment methods to know what to look over!