Fun: How boring you are, how interesting you are. Social battles

Daily life, so that everyone will often feel bored. How can we not be bored? Everyone is doing what they can to find the answer. Based on such consumer insights, the well-known cookie brand-the fun of the decision to launch a wave of advertising campaigns. On the one hand, the brand wants to make consumers, especially the young consumer's life less boring, more fun, on the other hand, they also hope that this campaign can create a topic on the social platform, sparking consumer interest.

So, after last year, "Fun More fun card" Clay frame animation video project, good at disseminating "interesting positive energy" of the local creative hot shop karma, again by the fun more hand-picked for the social campaign fencing. The blood of the creative team, founded less than three years, but has been for Coca-Cola, Fukuoka, Levi's, Hungry, and other brands to create a number of refreshing high standards of work in the industry to enjoy a very high creative reputation.

Karma Creative team found that nowadays young people, although often "boring" hanging on the tip of the tongue, but they are actually "boring" the word is not exclusive. On the contrary, some seemingly boring behavior, often on social networking sites caused great attention, even a particularly boring thing, but also lead to follow suit. So, as a starting point, they made 21 of interesting GIF posters spread on social platforms. The content of each poster is: Tease the fun more cookies, doing all kinds of boring and interesting things, and these little fun "stem" all from real life, young people can see that everyone can see their own shadow in the cookie, or a friend around.

In this way, in the fun and karma together with the promotion of this year May 11 to June 8, the fun more @ Fun more cookies in Sina Weibo launched a #甩无聊趣多多 # activities.

This social campaign redefined the "boredom" of the less positive concept, from boredom to explore the fun, the boredom of the matter to make an interesting, so that "you are too boring" this sentence, but became the highest praise among young people.

Here are the 21 gif, I wonder if you are like us after reading, give a smile.

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