Game Web Design: The object or flat?

Small day: The flat design of the game web design from the design trend of the 13 to today's design trends, in the web design has been widely used. Compared to what has become the mainstream of the texture of the Web page, the two to the user experience changes in what exactly? Let's talk about this.

Why flat design is so popular because of its obvious advantages. Flat design to discard too many complex modifications, in the most simple and straightforward way to convey the design to express the things, so the design will pay more attention to functionality, through the obvious color scheme and typesetting design, to reduce the unnecessary visual design elements of the content of the interference.

As we see above, the designer through the color design, reasonable layout, through the user behavior research, to reduce interference information, in the most simple way to let users to receive content, in this design: less, is more.

The more important part of flattening is the savings on design time and cost. In many terminals, especially mobile platforms, flat performance results are very perfect. Both the content loading, or the resolution of the adaptation, can be a good way to achieve low-cost cross-terminal mode.

Another important reason designers prefer flat design is that flattening can greatly simplify the design and reduce the designer's workload. And often in the flat design trend, it has become a designer lazy a small means, everyone's page design are more and more flat, more and more identical, more and more no new ideas. Even the design produces visual fatigue.

So what can we do to get closer to the user, in addition to making a flat way to improve the reading experience? The flat design is sometimes a lack of emotional expression in comparison to the design of the fitting, making the design seem cold. In the game web design, the promotion of user experience is not only a clear message delivery. When you do a few game products at the same time on the topic page, reflect the game differentiation is very important. Only by extracting products to promote the main colors, is not a clear sign of the game. For example, in front of a large number of FPS games.

To avoid flat similarity, the design of the object of the image of the way, in the promotion of the game page emotional experience is also a prominent feature.

The design of the object can help to reduce the cognitive cost and bring the player to the reading experience in an affinity design form.

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"League of Heroes" major game activities will use this kind of "big picture" style of the page form, through the creation of scenes, connected with the scene content, vivid, with the story of the way to convey the message of activity. This way, in the game emotional experience can give players a strong affinity and great attraction.

How to enhance the emotional experience in the game web design. I think there are several points:

　　1. Try to understand the user

The designer changes the user, understands what the user needs to see, thus grasps the target user the characteristic. Truly conveys value through design.

　　2. Understanding of Information

Clever handling helps to express content better.

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Like Valve's "night smile Anchao" such an activity, in order to describe the whole game campaign details, the artist uses high-precision original design, content typesetting, such as the film tells an old story, the specific activities involved in all the elements, through a picture to describe the plot, to express a theme activities. This is the game to promote the campaign, brand communication, the design of the page perfect combination of a good example.

　　3. Enhance the game's sense of generation

Page design is a part of the game product, through the rational application of materials, atmosphere to create. Handle the picture reasonably, the designer can let the player through the page can experience the game feeling in the page. The page is more interesting, it can better guide the player to operate.

For example, "Every day rich" such a game page, the game UI cleverly used in the Web page performance, very appropriate and seems interesting.

Especially in a game starting station, the player is the first time through the official website to understand the game, players do not know what this is a game, how to pass the design, to bring the first impression of the player?

Look at such a site, it shows us the game role design, game scene design, the main colors of the game, the basic game introduction, game play video and screenshots, we have a game need to have a first impression, focus on a page, in a very interesting way to display the design, Is it more enjoyable than a flat-straightforward design?

The so-called design of the United States, the United States is suitable. Through the flattening of the trend, designers are constantly focusing on the design of information expression, designers also through the image of the way to increase the emotional experience in the design. Game web design is still breaking through the growth of the road, with the development of mobile platforms, the interoperability of multiple terminals, flat application will be more and more extensive. And with the continuous improvement of the quality of the game, the variety of game development, the game web design also needs new ideas support, how to continuously optimize and enrich the experience of the players on the road progress, we are actively exploring.