Search engine keyword ranking factors have as many as 200 items, of which the proportion of the chain is relatively large, so in the SEO industry there will be circulated "content for the king, outside the chain for the Emperor" argument. Since the chain is the impact of search engine keyword ranking one of the factors, then the external chain (weight) loss of course will directly lead to the decline of keyword rankings. Know it, but also to know why, as long as you understand the reason for the loss of the chain weight, can fundamentally solve the problem of decline in ranking. Then, the author Liu Xi for you to explain in detail under "How to get rid of the chain weight loss, resulting in a decline in the rankings."
The first thing to understand is, is not every outside the chain weight is the same? The answer is, of course, the weight of each outer chain is different. For example, a forum in the home page top sticker weight is far greater than the 2nd page or 2nd after the weight of the post, this sticky sticker inside the quality of the chain is naturally higher than in the page 2nd of the weight of a lot.
The principle is actually very simple: for example, the forum's home page weight is 5, the Forum home page has 100 links (including the Chain + inside chain), then the first page of each link to get the weight is 5/100 = 0.05, that is, the link to reach the home page is the weight of 0.05; If the page posts list is 20 ( That is, 20 links, other links do not count, then each post can be obtained by the weight of 0.05/20 = 0.0025; If the post is on page 2nd or more, the weight of the post is imported almost 0, so this is also the reason for the high weight of the fire posts or sticky (because the fire posts or the top of the plate on the home page to show more opportunities, access to the home page import weight naturally high).
So, your outside the chain of posts, if not included in the search engine before the forum page, then even if the post by the search engine included also will not give too much weight. So what should we do? In fact, it is very simple, we can register more than a few forum accounts, in search engines did not include the post, and constantly use their own several forum account turns top posts to ensure that posts in the Forum section of the homepage, until the post is indexed by search engines, posts are in the home page position. Then is not included in the future is not the top of it? Or is it necessary to top it every day? It is not, of course, a daily top is not exhausted. We can according to the search engine's own external chain statistical update cycle (generally 1-2 months the search engine itself will update the chain of statistics) to timely top, in order to maintain the chain brought by the keyword ranking weight.
Many times, we are not the landlord, and there are not so many posts material can be issued, at this time we can take the reply through the personality signature to bring us the chain, then we can not casually replies, but to choose the top posts or fire posts (because the top posts or fire posts for a long time to keep in the home page, So get the import weight will be higher than the normal post). So, what kind of post can become a top post or fire post, and long time to stay in the home page? In detail, you can see that I wrote another article "Do not do outside the chain of migrant workers, continuous access to high weight link."
PS: In addition, the search engine for each forum has a collection of total capacity: For example, 100W, if the search engine will be included in the Forum 5,000 new posts, it will also delete some of the relatively low weight of the 5,000 old posts (if the old post but the weight is high, this will certainly not be deleted; But if the old post and the weight is not high, this will be deleted. So we have to according to the search engine itself's external chain statistical update cycle (generally 1-2 months the search engine itself will update the chain of statistics) to timely top, in order to maintain the chain brought by the keyword ranking weight.
In fact, the principle is very simple, the key is to do a good job in the chain of statistics records, and long-term maintenance, in general, ranking is very difficult to fall off. The above is only a little experience of the author Liu Xi, ultimately can bring you the stability of the site rankings, this depends on your own real is to operate experience a bit to know, but also welcome to pay attention to my blog.
Original article from Liu Xi website Optimization blog: http://blog.king700.com/post/38.html, reprint please specify the source!