Google 2012.08.11 Major adjustment: Reduce the ranking of infringing sites

Beijing time August 11 morning news, according to the U.S. Science and Technology blog website Theverge reported that Google (Weibo) next week will make a major adjustment to its search services, those suspected of copyright infringement sites in Google search results in the rankings will be "degraded."

It is reported that if the copyright holder of a number of sites filed by the mass infringement of the notice, Google will reduce these sites in its search results in the rankings. Google said the move was designed to "help users find more easily legitimate, quality sources of content." "This means that Google is trying to use sites like Hulu and Spotify to search for TV dramas and music content, rather than to store sharing sites such as BT sites or Megaupload."

It is clear that Google is making concessions to the music and film industry. The music and film industry has long complained that Google has facilitated piracy. Google is now building an ecosystem around Google Play, which is why Google must please media companies to help achieve this goal.

Google said the adjustment was confident because Google's current copyright infringement reporting system would generate massive amounts of data on which sites were most frequently reported-and that Google had received and processed more than 4.3 million requests for deletion in the past 30 days, exceeding the total number of requests for 2009.

Importantly, Google says the search rankings will not remove suspected infringing sites from the search results, but only lower their rankings. If you want to remove suspected infringing websites from Google search results, you still need to make a formal application under the current reporting system. Google also pointed out that those improperly locked sites can still submit "counter-notice" applications, as long as the Google investigation is true, their content will be restored in the search results before the ranking.

Although Google's current copyright screening system is repeatedly criticized, but the company still insists that its position remains unchanged: "Only the copyright holder knows that some of the content is authorized to others, only the court can decide whether a copyright infringement, Google is not certain that a Web page is a violation of copyright law, or no infringement of copyright laws." ”(