Google advances to the software field to fight against Microsoft

At Google's annual general meeting, Eric Schmidt, CEO of Google, said that Google will focus on search, advertising, and application software. Schmidt also spoke highly of rumors that Microsoft will acquire Yahoo recently, saying that even if Microsoft successfully acquires Yahoo, it will not pose a threat to Google.
Analysts pointed out that Google will compete directly with Microsoft in the software market this time. Schmidt said with such a high profile that he was not afraid of cooperation or mergers and acquisitions between Microsoft and Yahoo, and showed that Google was not afraid of Microsoft and the great determination to enter the application software market. Microsoft originally hoped to challenge Google by acquiring Yahoo, but now Google directly challenges Microsoft's core business.
At the beginning of this month, it was reported that Microsoft had stepped up its "pursuit" of Yahoo after losing Google in the DoubleClick competition ". It is estimated that Microsoft may have to pay nearly $50 billion to successfully acquire Yahoo. If Yahoo can be acquired successfully, Microsoft's search ad market share will increase to 27%, and there is still a big gap between Google's 65% market share. However, Microsoft's share in the entire online advertising market will also be greatly increased, and the gap between Microsoft and Google may be reduced to 13%. More importantly, after Microsoft acquired Yahoo, it will take a dominant advantage in terms of network traffic.
Google's rumors about whether or not its competitors are merged are against the normal situation of "not commenting" in the past. Schmidt said: "Even if Microsoft successfully acquires Yahoo, it will not force us to change our strategy. Of course, this will change the competition to a certain extent, but it will not bring us any difference ." After making the above comments, Schmidt emphasized the company's strategy: Google is no longer simply a search company. Schmidt said Google's corporate strategy would be "search, advertising, and software ", this reflects Google's strategy to expand to the online software field out of its search and advertisement-based scope.
It is reported that Google entered the software field by launching Google Apps last year. Google Apps includes a series of online application software and Web release tools for free. In addition, Google also provides a paid version of the software to enterprises, universities, and government departments.
Schmidt once said, "We hope to lead a way of online life. People are spending more and more time on the internet. Google can launch new software that can truly meet their needs ." He said that the appearance of Google Calendar was an example of Google's launch of such software.