Google Analytics utility-marking traffic like Ga

Google Analytics primarily relies on the media and source dimensions to differentiate website traffic. We all know that using the tool URL Builder can freely tag traffic. But do you know the rules for marking traffic? What are the effects of these rules on the use of reports? This article will detail the rules for these traffic tags.

When marking traffic from Baidu bidding, should the source/media use Baidu/Jiangjia or Baidu/SEM or Baidu/PPC? Why? In fact, both of the three marking methods can effectively filter the traffic of Baidu bidding, and there is no problem when setting the High-Level Group and filter. So what are the differences between the three mark methods? Which traffic marking method is correct? Don't worry. The answer will be given below.

Google Analytics's traffic classification

In the report, Google Analytics classifies traffic into four categories: direct traffic, referral traffic, search traffic, and other traffic. The search traffic includes paid search traffic and natural search traffic. Google summarizes the traffic sources and media tags and sends them to reports of different types. This is the classification standard of Google Analytics's website traffic and the classification system of the entire traffic source report.

Error mark traffic generation problems

Now back to the question at the beginning of the article, when marking the traffic of Baidu bidding, it is okay to use Baidu/Jiangjia, Baidu/SEM, or Baidu/PPC. However, only Baidu/PPC is correct. Because it complies with the traffic classification rules of Google Analytics. Some may say that I only mark traffic for recognition. Since the first two are okay, why do I mark traffic according to Google's classification rules?

Although the three marking methods can achieve the purpose of identifying traffic, the classification in the report is completely different. It is also traffic from Baidu bidding. Traffic marked as Baidu/Jiangjia or Baidu/SEM will be recorded as other traffic, the traffic marked as Baidu/PPC is recorded as the paid search traffic in the search traffic. Do you see the problem now? This part of the traffic may not be recorded in the search traffic report, but in the campaign report. The classification and pie chart in the report cannot describe the normal distribution of traffic. In addition, the default high-level groups cannot be used. You need to create high-level groups by yourself. In short, the error marked traffic may disrupt the existing traffic classification and report structure and affect future operations.

Correctly Mark paid search engine traffic

In addition to PPC, Google Analytics also provides CPA, cpm, CPV, and CPP media tagging methods for paid search engine traffic, the pay-as-you-go search engine traffic marked with these terms will be recorded in the search engine category of the report. After this mark is used, both the paid and non-paid categories in the search engine report and the default advanced group can be used to accurately split the corresponding traffic. This reduces the burden on data analysis and retrieval in the future.

CPC-Google's special mark

The media tag of the paid search engine has a special name CPC. This is a unique name of Google adwords. When the automatic flag function is used in adwords, the medium for this part of traffic will be defined as CPC. Therefore, CPC is the media name reserved by Google. To avoid confusion, we should not use CPC in the marking of other traffic sources.

Correctly mark various traffic sources

As mentioned above, there are a bunch of Search Engine Tagging Rules. In fact, the referral traffic also has its own rules, that is, referral. Before marking traffic, you must first understand the traffic attributes, the relationship with other traffic, and the convenience of future statistics and reporting operations. We must be able to identify different traffic sources and not break the original traffic classification standards. In this way, all functions provided in the report can be used efficiently.

In addition to search and promotion traffic, although other traffic sources do not have fixed marking rules, it is always the best way to mark traffic with unified standards. For example, the missing email traffic is marked as email, so that you can easily identify and filter out the traffic.

Read more: http://bluewhale.cc/2010-10-10/google-analytics-marked-traffic-rules.html#ixzz2EEiEuqC8