1. What is the sandbox effect?
Sandbox is only a phenomenon that occurs in google rankings. It is generally believed that the sandbox effect occurs after the recent Google algorithm update (known as "Florida" and "Austin" updates in the industry ). Specifically, google will add a certain value to the new website, so that the ranking of the new website increases rapidly (several target keywords ). In the next period of time (about one to three or four months), the ranking of the website will gradually decline, and some of the main keywords will even disappear (although your PR is very high, page content ). This is like the sand flow in the desert slowly swallowed up the surrounding objects, so the industry named this phenomenon sandbox.
2. How to correctly view the sandbox effect?
When your website enters the sandbox effect period, never panic! You are not punished by google, and you are sure that google still includes your website. You should stay calm. If your website has a lot of important keywords in the beginning, and now suddenly disappears or drops a lot. At this time, we should seize this favorable opportunity to increase website content, improve website quality, and strive to add more classified directories and exchange more high-quality links, strive to maintain this advantage.
3. What measures should be taken during the sandbox effect period?
In the sandbox effect period, we should take effective measures to jump out of the sandbox effect as soon as possible and regain the ranking. The following are some common measures:
A. Spend more time updating the content of your website;
B. Use the sandbox effect to add more high-quality classification directories and exchange more high-quality links during this time;
C. Take more marketing measures to maintain normal website traffic;
4. Methods to avoid sandbox effect:
According to the observation and practice of many experts in the industry, they have summarized several effective methods. However, there is no standard or correct answer, but it is only for your reference that the benevolent and wise see wisdom. Or you may find more effective methods.
A. before your website is complete, upload the domain name you have applied for to the website. After The sandbox effect period, upload the webpage. (This method is not recommended. In the last section, I will give some personal opinions on this point );
B. For websites in the general retail industry, the most important thing is to avoid uploading websites one or two months before the peak shopping season;
C. After a new website is recorded, update the content of one to two pages every day or at most three days;
D. Submit to more high-quality directories and exchange links to high-quality websites on related topics;
E. If the preliminary ranking is satisfactory, do not make the overall structure of the website bigger;
For 4-a, I do not agree with this view because:
A. google does not like websites with only domain names but no content;
B. As mentioned above, since there is no content to rank the website, the Sandbox effect is even more difficult;
C. If the sandbox effect really exists, why should we keep the advantage up as stated in section 2?
