Google search algorithm upgrade will affect 35% of search results

Google announced yesterday that it had upgraded its search algorithm, which is said to affect 35% of search results, according to TechCrunch, the US technology blog.

The algorithm was upgraded in the previous "caffeine" algorithm to provide more immediate and relevant search results, including recent events, hot topics, fresh comments, and emergencies.

According to Google, the new algorithm makes it clear that different searchers have different requirements for the freshness of the results, and that the new algorithm will show different results based on different freshness requirements. For example, when searching for the most popular recipes, although it may have been released a few years ago, it will still be popular, and all will have a good ranking. Searching for the latest comments on the iphone 4S will get the latest results, followed by previously released information.

"Freshness escalation" is another extension of the caffeine algorithm that Google released last year. This can help Google to quickly index the result entries, which means that the search results will be more real-time. This year, Google made a "panda upgrade," which lowered the rankings of "content Farm"-critics say these SEO-optimized sites have reduced Google's search quality.

Now, Google understands that the most relevant search results are the most important. The impact of the upgrade is also obvious, Google said the upgrade will affect 35% of Internet search results.

The previous content is translated TechCrunch part of the report, then why do we say that Google has to make such a significant adjustment? The reason is that in order to strengthen the social real-time search ability, will also be further to combat SEO optimization over the site and with the social networking sites such as Facebook competition, Google algorithm for a major upgrade, so for our seo, especially English seo how to change it? Personally think:

1. The station strengthens the industry news, the instant news release and the renewal, pays attention to the user experience. Attention to seize the industry hot spots, grasp real-time news, this is mainly for do not do the garbage station in English SEO, for such a site, should have a good English editorial team, perhaps one time, your news will appear in the Google Hot News home, which will win a lot of users like, At the same time also can improve the weight of your site, with the site keyword rankings.

2. Outbound links to Site-related, page-related, subject-related, content-oriented. This is a point that has been stressed, but very few people really do, the popular speaking is to say something about where to publish something. And you leave a link place, a lot of people are concerned about this piece, so the user is very hot but through the link into your site. A lot of people say 1 relevance of the chain can reach 100 other, this is a certain truth, I have experimented, 160 or so outside the chain can row Google home page, but the test is the Chinese Google rankings, Estimated google.com rankings are also similar, I also know that this should be about the middle of the keyword competition, the greater the competition, then your site needs to have a higher level of weight, at the same time your external chain also needs strong enough, including related to a single link site links.

Finally, personally think, the Google algorithm upgrade, in addition to some of his strategic significance, mainly for SEO optimization over the site, I hope some English SEO more attention to their own optimization methods. The real heart to do the station people do not need to make any changes, has been doing everything has such a truth, too much, SEO is also so. This article is purely personal opinion, please advise. This article is published by English seohttp://www.seotea.com, thank you.