Google launches Hummingbird algorithm: The ultimate search experience

September 27, 2013, just the 15 anniversary of Google's birthday, Google also introduced a new algorithm: Hummingbird algorithm, the algorithm is called "Google's largest algorithm in three years update." What is a hummingbird algorithm? To put it simply, you can provide a better answer based on a complex search request, for example: "What kind of weight loss method do we search for in Baidu?" Usually a lot of ordinary web names will be so searched, this time using the search keyword is a phrase or sentence. And according to the principle of Baidu participle, this sentence will be divided into several words, and then through a complex calculation to show the results, but the search engine for such keywords to deal with more trouble, so give the search results may not be so ideal, the following figure: Look at Baidu for such words display search results, Analysis of its user search experience how.

　　

The author searches in Baidu "What hairstyle looks good", can not hair is the first page of the question and answer class information, relying on the nature of the former Baidu know, Baidu Bar, and so on, followed by search and answer and other sites, you can try to search for other types of sentences, is not the first page of the majority is the answer? In response to such search results, What about the user experience? Personal feeling ranked before the information is too single, after all, a lot of questions and answers quality is not high, if the choice of questions and answers type of site, then other types of stations do not participate in ranking opportunities, such as forum, portal information class site. There will be answers to these questions on these sites, but this year Baidu is also improving the user search experience of great effort, search for similar problems can quickly get authoritative answers, for example: Search "Robin Li's wife who", then Baidu will give a correct answer, and there is a small photo, This experience is really good, but the algorithm adjusts to seem to be only for some celebrities, and other keywords don't seem to work.

Although Baidu has not launched a similar Google Hummingbird algorithm related algorithms, but I believe that is only a matter of time, Baidu sooner or later will introduce similar function algorithm, Google's hummingbird algorithm the biggest bright spot is to make the search more intelligent. Search engines have been encouraging users to use similar rhythms and vocabularies, for example: When a user wants to search for slimming tea in Baidu, Baidu certainly more want users to search like "weight loss tea", "green Source slimming Tea" and other specific keywords, and more ordinary users are accustomed to search "what kind of slimming tea good", "green students to lose weight tea how" such as phrases or sentences. Search engine has not been able to change the user's search habits, only to guide users, for ordinary users, of course, hope that the search engine can be more intelligent, and can provide better search results, hummingbird algorithm seems to be breaking this routine, so that users feel more humane. is also a user-oriented embodiment, whether it is Baidu or Google, the time to put users in the first place.

Search engine has been from the original machine, or the program, gradually evolved to more intelligent, user-friendly, which is also for a better user experience, search engines can be better based on user search keywords, very intelligent to judge the true intentions of users. For example: I search "bi-source Diet tea how" this word, search engine can judge from this word what I really need what kind of content or information, obviously I want to know how the effect of green tea, perhaps and other brands of slimming tea contrast. If Baidu can show the results of this area, then certainly are interested, of course, I am more concerned about the real evaluation of many netizens, these evaluations have a good reference value. On the contrary, I do not want to know the price of green tea, or the other messy information, a good search experience is as far as possible to the user want.

Talk so much, as a day and the search engine to deal with the people, but also we are the most common search engine users. Of course, the search experience has improved, for ordinary users is beneficial, and for us to do SEO, perhaps those who look at the long tail word more meaningful. Do these keywords can also get a better ranking, the same can attract a lot of SEO traffic, Google Hummingbird algorithm on other aspects of the impact is not, so do the English SEO friends should not worry too much. Look forward to Baidu will also launch such an algorithm, give us these SEO people a little more living space bar, time is not early to chat to this! Article Source: http://www.980zz.com/original release A5 webmaster NET reprint reservation address Thank you