I believe that many stationmaster have heard the webmaster World webmasterworld.com (also have some turn to network management World) this forum. This is the world's most famous webmaster gathered place, talk about a variety of topics related to the site, including search engine optimization, network marketing, web site construction technology issues, E-commerce and so on.
Webmaster World founder Brett Tabke, is the search engine optimization in the field of Pope-level characters. He is said to have used and experimented with a variety of cheating methods, but he has now gone straight, at least superficially.
In recent years, his posts in the webmaster world are not many, and are very brief. But no matter what he posts, they are often sought after. Because he manages the website to cover the breadth, he personally knew each search engine and each big electronic commerce company's high-level personage, as well as his in the Network World authority position high, causes his words to have to be valued.
He has a very famous article about Google rankings optimization, titled "Within 12 months, relying solely on Google to build a successful website."
This article was written on February 3, 2002, and so far this article has been the Bible optimized for Google rankings. All the senior search engine experts are praised for this article, and Brett Tabke also repeatedly proud of the statement, even after four years, experienced many times Google update and Google algorithm changes, his Google rankings optimization article still nothing to change.
I have a simple search for a Chinese translation, unexpectedly did not find. Of course, someone may have translated it, and I didn't find it. However, this article is too important for anyone interested in search engine rankings to read. So I am here to translate the main points for your reference.
The following is the article translation:
Let's skip the theory to see how it actually works for Google. I know that the following system works for Google every time, and it works for all the keywords. This system is what I use when I give my clients a website, and I'm not happy with it. The degree of success depends, of course, on the industry, potential market and level of competition in which the site is located. Here are a few things you can do to build a successful web site in a year, just by relying on Google.
(a) Preparation and content creation.
Before you sign up for a domain name, you should keep a record of your thoughts and should be prepared with enough content for 100 pages. Please note that it is at least. These 100 pages should be real content, not link pages, about Us page, contact us or copyright notices, etc. assorted's homepage.
b) domain name.
You should choose a domain name that is easy to build a brand, you want google.com, not the keyword. com. The domain name that fills the keyword should be discarded, easy to establish the brand and easily identify domain name is the best.
The domain name contains the keyword function is now very small. Why GoTo.com changed his name to Overture.com, one of the boldest strategies I have ever seen. This strategy of renaming destroys the brand that has been built over a period of years.
c the simpler the website design, the better.
One metric is that the proportion of text content should be greater than the proportion of HTML format. The entire page should be normalized and should be displayed properly on all browsers. For example, make it conform to XHTML standards.
Be far away from those too heavy factors: Flash, DOM, JavaScript, and so on. If you have to use these scripts, use them as an external file. In my opinion, there is no need to use these things at all. These things can hardly add color to a website, but they can hurt the performance of the site from all aspects (search engine friendliness is just one of them).
Arrange your site logically, using keywords in directory names. You can also use a different approach, which is to put all the pages in the root directory (which is rarely seen, but it turns out to be a very good and effective way).
Don't let your site pile up a bunch of useless things, such as what browsers to use, or counters, and so on, to keep it the most simplistic and look professional. Learning from Google and looking at his homepage is simply impossible. And that's what people need.
Speed is not one of the most important factors, but the only important factor. Your page should be very fast, if your page will be delayed 3, 4 seconds, you are finished. Of course, if your host and visitors in different countries, 3, 4 seconds can be original, for local visitors, 3-4 seconds of download time is already the limit. Over this time, every second, you will lose 10% of the traffic. And that 10% of the flow may be the difference between success and failure.
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