Google plans to penalize overuse of search engine optimization technology sites

March 19 News, according to foreign media reports, a Google engineer said Google is currently preparing to reassemble its search engine equipment, so excessive use of search optimization technology sites without full consent will be difficult to win.

It is reported that Google is currently planning to punish overuse of search engine optimization technology sites. Barry Schwartz of the Google search engine field released a video clip from a recent group discussion in south-Western talks in which Matt Cutts discussed the plan.

It is understood that Google is prepared to take such measures in order to ensure fairness between "overuse of search engine optimization technology (SEO) sites and those with high satisfaction", Schwartz quoted Cutts as saying.

"We're trying to make Googlebot smarter, to give us better information, and we're trying to find people who misuse it, such as having a lot of keywords on one page, or exchanging too many links and other sites that don't operate as they normally do." ”

It is reported that Schwartz said the changes will begin to affect "the next few months or weeks later" search results, although the current official Google has not made official comments.

The Wall Street Journal said early this week that Google would embark on an unprecedented overhaul of its search system, which will include "semantic search", including some changes to search engine optimization, advertising, and the results of Web page sorting.