Google promotes search results for "link + data" rich content summary

In the past three months Google has improved and added some new features to the summary of search results, and it is necessary to sum up these changes to see what works for our future SEO.

I. Summary of Rich Text

Google's comprehensive coverage of keywords in not only the summary of search results, but also the addition of ratings, reviews, prices, videos, and images is expected to encourage more sites to provide Google with useful structural information about the page. Of course, Google currently only for a few sites open special treatment.

Second, the internal chain connection

You can display fragment (#) links within the page, especially in the form of Wikipedia.

Third, site links to specific pages

After a long period of accumulation, the general main domain has some very important sub-page (such as Channel page), Google can also identify these important subpages, tied to the search results.

Four, embedded vertical results

Article related page:

Article Multi-page results

An article may need more than one page to display, and Google can now help you list the multiple pages of that article.

SEO Suggestions:

1, good website structure, and maintain the stability of this structure.

2, page-level structure is also very important, special internal fragment (#) is very important.

Google Now not only attaches importance to the structure of the site, but also more and more attention to the structure of the page, through a number of obvious annotations to help the valuable page level content in the search results more prominent.