Google punish the excessive optimization of the site to the webmaster impact

Hello everyone, I am the Phantom of the Rain. 3.18 Days according to foreign media reports, technology blog site search Engine land reported that Google will punish overuse of SEO technology site, according to the information I learned this Google's technology upgrade, mainly for a very simple purpose: to make googlebot more intelligent, Improve the relevance of search results, and the misuse of SEO technology site, I hope that each site will be more fair competition. Obviously this technology and the strict control over the optimization, for our webmaster is a very big impact, for some rely on cheating and excessive optimization of the site, it will be a destructive technology upgrade. Under the empty son rain to talk about their own some ideas.

SEO from Baidu on the proposal we know that SEO work is from the site structure, content construction program, user interaction and other aspects of the spread of reasonable planning, so that the site is more suitable for search engine retrieval principles of behavior, for the method of excessive optimization, is certainly around these points to unfold, It is also in these points that can have an impact on our stationmaster.

1, the site structure of the excessive optimization

This is a very new concept, a lot of friends may not have heard of, because we only say that the structure of the site optimization, and no site structure may be too much optimization of such a concept. Site structure is divided into physical structure and logical structure, generally speaking, if we use open source program, such as Weaving Dream, ZBLOG, WordPress will be very good to solve these logical problems, but some friends want to be in the internal optimization to get more weight, so inside the site to build a very complex network structure, So that users and spiders can not extricate themselves within the site, this is very dangerous, for users, definitely come to our site want to find the fastest they want, and then to develop other interests, and for search engine spiders, it is so, so that search engine as soon as possible crawl all the pages of your site, and then indexed, This is what we want to do, not let it sink into a complex network, because both the spider and the user's patience is limited.

2. Excessive optimization of content construction

Website content Construction has always been a controversial topic, original or False original, collection or manual, keyword layout, picture exquisite degree and so on a series of problems, but still have a lot of webmaster hope in the content construction of fast and convenient access to search engines, attention: The favor here only for search engines. Before the wonderful article in the ink to understand the search engine for content cheating has a new understanding, the following figure is typical in the page insert "Agent next door" This keyword, in order to improve the keyword density, improve the relevance, but obviously affect the user experience of malicious inserted keywords, This will be in the back of the search engine for the content of the excessive optimization of the direction of a great punishment, there are several aspects will be in this direction, suggest that everyone be vigilant.

　　

Content over-optimized

3, User interactive communication cheating

Now there are a lot of web site attention and micro-blog, Renren, network and other platforms for interactive recommendations, but a lot of time if our site content is not enough to force will appear there are interactive tools but did not share the problem, so some friends began to test the sharing tool data upgrade, But this kind of operation has actually been in the search engine's attention, especially the installation of Baidu to share the site, want to deceive Baidu is almost impossible, this cheating also take little role.

Another aspect, is to guide users to visit the site, we will release some outside the chain of cheating on the search engine is quite unbearable, For example, Baidu Optimization Guide pointed out that the use of blogs and forums, such as WEB2.0 content to do mass, content meaningless interspersed keywords, guide users to download trojans, damage users security and property, will be severely hit.

　　

User interaction Spread Cheating

Of course, I just talked about a very fur things, Google punish the excessive optimization site and Baidu for SEO suggestions are reminded us to do a good job of white hat seo, to help the site's high-quality content to better present to the search engine, so that SEO and search engine become a real benign symbiotic relationship, Get more free traffic from the search engines. A friend who wants to talk to me can add my qq:843745641.

This article from the Xu Zi Rain, Beijing advertising design Company (http://www.bjmofashi.com) Magic Stone Network published, Welcome to reprint, reprint, please keep this link, thank you for your cooperation!