Google Shopping search will be ranked by bidding

Google a 10-year-long product search service to engage in "bidding rankings"?

According to foreign media reports, Google will be the company's shopping search business for large-scale commercialization adjustment. Starting this fall, U.S. users ' product search results depend on the size of the retailer's and advertisers ' advertising efforts. At the same time, Google will be the product search renamed Google Shopping.

This means that online retailers will have to advertise their products on Google's shopping site. In other words, the user in the shopping search results page to see the first product behind, the merchant must have paid a lot of advertising fees. Previously, Google product search results are based on the popularity of goods, prices and other related to the ranking, completely free of business.

For this adjustment, in a statement, Sameer Samat, vice president of Google's product management, said that Google's move to a purely commercial model of Google's product search in the US would allow companies of all sizes to compete effectively, helping consumers quickly turn shopping desires into action.

Samir further explained that establishing a business partnership with the merchant would encourage them to ensure that higher quality data, such as the exact price of the product, the availability of new products and so on, would mean better shopping results for consumers, which would also bring higher quality traffic to the merchant.

But the new policy also caused controversy, because in the past, Google's search results and advertising has a strict distinction, will not be affected by advertising costs. Insiders worry that Google, which is hoping to cash in on a shopping search, is really capable of mastering the balance between consumers and businesses.

For many businesses, the downside is that the "free lunch" is over. Some small e-commerce companies are starting to worry: they will be harder to compete with financially rich e-commerce companies after charging them. ChannelAdvisor, an E-commerce consultancy, says some of its retailers are questioning Google's approach, as the adjustment will start in October this year, and businesses will lack enough time to adjust to the new system to prepare for this year's Christmas shopping season.

The good thing is that this adjustment will make it easier for retail companies to find goods for their shoppers. Mercent CEO Eric Bester, an E-commerce service provider, says Google's old system has become unmanageable because it is free of costs, and many businesses are listing a lot of goods online. If retailers must pay, they will reduce the release of some useless information.

The final winner of this model change is Google. ChannelAdvisor CEO Scott Winger Scott Wingo, according to Google's new system, retailers need to pay 130 million dollars a year in the United States, or to pay 270 million of dollars worldwide, in order to achieve the previous effect.

Another industry estimates that Google's current annual product search from the advertising revenue in 800 million U.S. dollars, and by the fall of the new policy in the United States after the full implementation of this figure may increase 1 billion U.S. dollars.

Foreign media reported that Google's adjustment is one of its several attempts to use the core search engine to raise revenue. Google recently launched a series of vertical search services such as mortgage and loan search services, Google Advisor, Google Hotel Finder, and Google Flight Search, where financial services companies, Hotel and airline operators are likely to pay Google to display products and services in the future.