So what role does Google Sitemap play in search engine optimization?
First, as mentioned above, the search engine can crawl more pages. Now, each of our new sites will add a website map for them so that the search engine can better capture website content.
Second, in the Google website map management interface, you can clearly see which pages are not captured by the spider, and which are dead links which make the spider unable to enter, this gives us a better understanding of what else needs to be adjusted for your website.
Third, there is a fault diagnosis section in the map management interface of the Google website, where we can see the capture error section. Here we are telling us which pages are restricted by robots.txt; which cannot be found in Sitemap, which cannot be accessed, which cannot be tracked, and what is timeout, and the second is to capture statistics, this part shows the statistics of the total number of pages crawled by the search engine. The last part is the HTML suggestion, which is the advice given to us. For example, whether long or short meta tags exist. In this way, we can adjust and modify the website through these aspects.
Fourth, there is also an interface for displaying your website in the web search results. Here, we are telling you how many internal links and the keyword density are on the website, what are the popular search keywords on the website? Through these aspects, you can better know the website's shortcomings and the over-optimized ones, in this way, you can adjust to make the website ranking more advantageous.
The link text used by reverse links is displayed In the "external links to your site" column on the right In the Google database. We all know that reverse links are a very important part of Google ranking and all search engine ranking algorithms. Link text has become more and more important since two years ago. From the external links listed by Google, you can know how other websites link to your website. The theme formed by these links greatly affects what Google thinks of your website. In general, you should try your best to make other websites use your most important keywords to link to you. In this way, it is more topical.