Google recently said that Google has comprehensively upgraded its "Google analysis" to improve and expand the capacity of this comprehensive and powerful analysis software package.
Google analysis can track visitors to the entire website based on user settings, and continuously track the marketing and advertising effects of the website. With this information, you can learn about the keywords that actually work, the advertising words that are most effective, and the reasons for visitors to exit during the conversion process.
From the acquisition of Urchin at the end of March 2005 to the free release of "Google analysis" with a Chinese interface, Google took about eight months.
Brett Crosby, senior director of Google's analysis business, said: "The overall upgrade of Google's analysis, the ultimate goal is to show users more clearly how customers can find and browse your website and how you can improve the visitor experience, and then help your business website increase the return on investment."
The American Cancer Association, an old user who has been using Google analysis for 18 months, has tested the upgraded version in the last few months and believes that the new version has improved performance a lot. Adam Pellegrini, online policy director of the organization, said, "especially in the automatic creation of schedules and email sending reports, the upgraded 'Google analytics 'brings great convenience to the work of two analysts in our organization. Previously, they usually needed to manually convert the report to PDF format and send it via email ."
Google said that "Google analysis" will provide the upgrade service starting from the second day of the local time, and it is expected that the upgrade service will end in weeks.
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