Google Yahoo created a domain name Parking _ website Application

Google has the world's largest internet advertising network, but they have also made millions of of dollars by offering ads to some unsuspecting websites that appear to be the result of incorrect spellings of web sites, such as "bistbuy.com" should be "bestbuy.com". These new ads are becoming a thriving industry, triggering a wild investment in domain names, some of which are even more than $1 million trillion, some say may violate trademark law.

Google prohibits websites that violate trademark law from using its advertising network, but many of the most famous companies ' misspelled websites appear to have ads that are clearly from Google. "It's hard to understand Google's support for this kind of behavior, according to Google's ' Don't be evil ' (Do no Evil) motto," said Ben Edelman, a Harvard researcher who specializes in this kind of research. "Google said that if the trademark owners filed a complaint, they would take them off the ad network," Google's chief trademark officer Ross-Hagen further said: "Although this will make some people confused, but the trademark law does not apply to spelling errors." ”

Google, Yahoo all provide address name ads, users do not go to search engine search, but directly in the address bar to enter the information to search, the industry estimates that 15% of the World Wide Web traffic from such traffic. This led to the "Domain Parking" business, domain owners invited Google and other online advertising companies on the page to provide a large number of ads, users click, Google from advertisers to obtain revenue, and then divided to the domain name owner. Some people think this is a spam page, but investors in such websites think they are helping netizens search for relevant pages. "We want these pages to be alternative search ads," said Matthew Bentley, chief strategic officer of Sedo. "Sedo has 100多万个 to join the Google advertising network for such sites.　　Sedo, Google and Yahoo all say they are trying to improve the site and provide more information. Dnjournal.com publisher Jackson said: "The creation of such sites is simple, I only two minutes to build 1000 domain names." "As the site registrant can change his mind within five days, speculators can test the advertising potential of unregistered websites without paying a registration fee of USD six." According to GoDaddy.com's data, more than 90% of the 30 million domain names registered in the world last month have been abandoned. According to VeriSign's data, the Internet has only 54 million active. com and. NET domain names. Jackson said he had just purchased 6,600 domain names. Yahoo's domain name parking Business Advertising Services general manager John Mayes said that Yahoo for violating the company's provisions of the domain name resolutely deleted, including celebrity names, trademarks and the domain name leading to illegal activities, Yahoo also developed a software filter violated the rules of the domain name.

But Hagen says the software lacks enough intelligence to identify the offending behavior. Google declined to say how much revenue it had received from such sites, but chief executive Eric Schmidt said last week: "Make a lot of money." "Wall Street analysts estimate that less than half of Google's 6 billion trillion dollars in revenue last year came from cooperative sites," he said. Www.earthlink.net randomly generated 100 spelling errors, found that 38 domain names appear in the Google's domain name parking service provider oingo.com name, they have adopted Google ads.