Graphic design skills (translation tutorial)

Graphic design skills (translation tutorial)

Why is one image more powerful than three images? How to design product user guide? How to make sense of attention through various comparisons in design? How can we achieve unified internal and external coordination? How to design a unique signed LOGO? This article continues to develop pragmatism and provides solutions to these problems. Five design skills to broaden your design horizons.

 

Cover Design: Small is more

What do you do if you have three photos on hand during design? You will use these three photos, right? Actually not necessary! A photo can effectively convey the design information. In this example, the tower in the campus has been able to convey the essence of the school, which is better than using three! The title is separated by a line, and the background color area in the text quietly conveys the relevant information.

 

 

The designer has three photos, but if they are used on the layout, cut the three photos and squeeze them into the layout. However, the effect is that the three pictures have similar styles (similar image elements and patterns) in the layout, and the text is very laborious to read. Therefore, the designer has to make the font very rough, and then find a place to place the school name, so add a purple area at the bottom of the designer to highlight the school name. The more "design" a designer has, the weaker the cover. Both the school information and the text information to be sent have vanished from these complex elements with too many human traces. The cover can be said to be the object of "being insulted and damaged. Why? Because the designer is overhead! Solution: Let only one picture speak!

 

 

 

Remember, in design, small is more. The school tower has been able to convey a lot of information. The simple center design is to directly "speak" the photo and add the text. Note that the text background area does not span the entire layout, because we want to allow the image to flow from top to bottom. On the right, the school's dominant colors (purple) and brown and tree green form attractive visual effects, pay attention to the relationship between the three colors in the color wheel, green and brown are purple complementary adjacent colors, which sounds complicated? The purple complementary color is the grass green with a distance of 180 degrees in the color wheel, and the adjacent colors of the grass green are green and brown (pay attention to the lines in the color wheel ). We call this color relationship "Split complementary ).

 

Typographical: text should work closely with images

We often get in touch with electrical appliances and high-tech products, and designing a descriptive layout is actually fun.

 

 

The original design made the layout complex. For the use guide of such small products, our goal is to pursue simple and easy to read, so that users can see at a glance what part of the text is. However, the above design breaks down the relationship and makes the elements of the card show a flat "L" type. In the middle, the picture is placed on one side, text instructions are placed on the other side. The result is that the product looks thin, while the important space in the middle of the page is empty. Readers have to go back and forth to check the card.

 

 

In the modified layout, the product looks forward and centered. We will expand the product as much as possible, and then describe each part to be explained with a lead around it. Non-lined fonts are easy to recognize and read. Text contrast is not strong, the entire layout looks clean and refreshing. It does not need to be illustrated by numbers like the original image.

The bottom of the contact information is arranged in a line, reflecting the level of the product. The text is the same font, but the style is not the same-use bold and fine-body to form a comparison.

 

Layout: Differential generation level

The hatchins Street Square Hotel is an ideal place to hold meetings, banquets, receptions, and other activities. But if you just read this Price leaflet, no one will think this hotel has any advantages. Its layout is not angry, the text in the word is the same font, the same size, the same style, the same color, but they are all lost in the white ocean-although the pages are full of information, they have no vitality.

This low-profile design is easy to ignore, but you should remember that for a hotel, the first thing that many customers see is it (or it may be the last !). Let's take some time to design and give people a glance at what they want to say.

 

 

This design makes people look not like a hotel, but like an email layout. Everything is the same and there is no change, and the line of the chart looks like a pencil drawing, no layers, no visual focus. The promotion targets are beautiful (SEE), but the problem is that if the price card itself cannot attract others to read so that customers can enter the hotel, it will be pretty, no one knows! This dull leaflet fades all information.

 

 

Let's take a look at our transformation results:

 

 

Create a sense of attention through the font: simply adjust the font, font style, and color to easily make the layout attractive. Medium:

1. The title is displayed at a Glance. Its font outlines share the same characteristics with the settings on the table;

2 and 3, highlighted in bold, while black and white tell you that this is two different information;

4. The body is a specific description;

5. The line is white rather than black, and the line is not obvious. This makes the entire chart feel like a line arrangement.

 

 

Create layers by color: the dark, light, and dark colors are colored by a straw in the image of the banquet hall. We use these three colors to arrange the layout and easily create a sense of excitement. The dark colors are used on top of the chart, and the other two are used to differentiate each row. Because these three colors are from the hotel image, the color is directly related to the hotel.

 

Layout: from external to internal

Certain skills are required to make the design have the same internal and external styles. How? Simple: Move the font, color, image style, and main layout of the cover to it. Pay attention to the proportion of various elements, such as the ratio of green to use and the size of the image. For details, see the effect:

 

 

A person uses a contour image without a background to make his or her irregular edges more dynamic. For a large image, the use of this Contour Design can enhance the strength of the image, so that the image is full of flow. Fuzzy edges convey an open and healthy atmosphere. Note that the two images have a right angle in the actual application, that is, the image goes directly to the bleeding Location Area. Both the left and right alignment of the text are similar to the right-angle area. Pay attention to the title in the design and adopt a very small font, which is full of fresh, just like the layout style. They work in concert with each other.

 

 

This article is translated by station cool-0yes

 

 

 

 

 

How can we extend the product features in business cards? In the face of more and more light and easy-to-use design elements, a designer is often easy to lose and eventually makes a design layout crowded. If you do not pay attention to some small details in the layout, the information will be unclear. A piece of notepaper is pasted on a "webpage" to make information more effective, and the orbital layout naturally forms a visual focus.

Business card: duplicate shape

Nubi Yogurt is an emerging cool chain store whose cool products look fresh and bright. How do you reflect the features of this product on a business card? Very simple: Use a line, an arc, and a bright color.

Business card: design of an object

There are a lot of patterns and image materials on the Internet that can be easily downloaded. They are constantly tempting you to fill up the layout of business cards, manuals, advertisements, and webpages, therefore, layout design with too many images is everywhere. But you must never be the victim! Sometimes a picture is better than ten, and the design is simpler.

A single element conveys more: a variety of tools are useful for building projects, but the opposite is true for design. The original writing brush is somewhat female, and various tools seem vague. In fact, these images can only generate a seek. The modified business card font (ITC Machine font) is bold and angular, conveying a distinctive line with the industry. The bottom simple tape scale has delivered a professional, masculine, and decisive atmosphere.

 

An element is touching enough: is a normal hairball attractive? The answer is yes. If you look closely at the texture, color, and touch of the hairball, you will be aware of the details only when you put only one element on the card. The elegant font (Sloop Script One font) and The hairball form a proper complement: its smooth letter line is like a needle, while the color is taken from the figure of the hairball.

Pattern: notepaper

Who can ignore a small yellow notepaper? No one! Note paper is lightweight and simple, and can be pasted in many places-including your webpage! Let's see what the effect will be?

Inexpensive and cost-effective design: A piece of paper looks like an unexpected customer, and it makes you unable to ignore it. You can design your favorite layout by yourself, and paste one or two pieces of information such as "special notice" in the area where you want others to see it. Remember: it is the first element to be noticed. If you have used the same web page, you 'd better paste the information in the same place in the future.

You can download a copy of the paper on the Internet. However, if you want to make the app more convenient, you can also make one by yourself. In PS, you only need to spend 10 minutes. The above font can be html text, or scanned by hand. Of course, you can also directly use a handwritten font.

Order: arrange space

For some typographical details, if you do not pay attention to them, the layout will be at a loss. Remember that what you take for granted must also be taken for granted by readers.

 

Cover: Axis of focus

The cover of a book about cooking recipes and spices requires a bright style like a dish and an aromatic taste. Solution: multiple rings are centered on one focal point pattern.

 

Round cover circle: the whole looks elegant, and the composition is quite simple: bowl, plate, mint leaves and yellow glass are asymmetric ring around the middle of the bowl green soup. The horizontal text forms a visual relationship with the corner of the page, leading the layout in white. The overall layout is as light as the aroma, guiding your eyes to the text in the middle. The circle forms a visual focus, and horizontal elements form complementary elements.

The title is placed on the top of the soup, which is a striking place. However, the white line of title text seems low-key, so that it does not interfere with the "orbital operation" of the ring above ".

This article is translated by cool-0yes. Please keep this information for reprinting. Thank you for your cooperation.